In WWE these days, things are interesting. It's not the same routine being played out, and it's not the same characters in the spotlight. It's interesting because it's a bit more real, and no one really knows for sure where stories might go.
Last Sunday, Brock Lesnar squashed John Cena, something unheard of and unthinkable in the WWE sphere until SummerSlam 2014. This further enhanced the glory he has been effortlessly awarded by WWE Creative, which earlier in the year decided to make him "The One in 21-1."
Lesnar, in one year, has won the two most important matches in today's era, and it's no surprise that irks—to put it mildly—a large portion of the WWE Universe. It irks them because they know that WWE places importance on choice and not wrestling ability, which is why guys like Dolph Ziggler and Cesaro flounder in the midcard.
WWE choosing Brock Lesnar as a recipient for these victories is not what fans had in mind. Lesnar is upfront about his lack of love for WWE and its fans. He happily shows up 20 times a year, dominates his unfortunate opponent, cashes a massive paycheck and leaves to smugly enjoy life again.
Despite being the ultimate boss level in WWE's kayfabe hierarchical system at the moment, he's still showing interest in a return to UFC, showing he doesn't really value the fictional importance of a title and a streak in this kayfabe world.
It's a blatant spit in the face to all those stars who sweat it out every week in a bid to reach the top when Lesnar just struts in and out of main events and achieves glory he doesn't deserve.
This is why he has legitimate heat—and that's why I love this situation.
Lesnar is now the invincible villain that everyone wants down. He's a champion who won't show up regularly or wrestle live events. Within kayfabe and outside of it, he is hated by many for his blatant disrespect for the business and the opportunities he is given despite that.
If the guy can spark up genuine emotions in so many fans and rile them up about the product, isn't that best for the business? Why does it really matter if the champion cannot wrestle at live events or show up on Raw?
Lesnar was never a regular for weekly shows, and all those who went to those events to see world heavyweight champion John Cena would still go to watch now-without-a-title John Cena. The fact that he holds a championship title wouldn't affect your desire to buy a ticket to see him.
This applies to the fans who tune in to see the show as well. As long as a favourite star is there in some capacity, the fact that he is or is not a champion wouldn't change the viewership of the program.
It's important to see the bigger picture. Lesnar is being built to lose to someone who would immediately become an instant hero. A win over Lesnar today, conqueror of John Cena and the Undertaker's streak, is the making of a breakout star.
He isn't Bray Wyatt or Cesaro—guys who claim to demolish you and change you forever but lose most of the time. Lesnar is doing what he says—conquering everything in his path—and that's compelling television.