With all of the changes going on in WWE this year—specifically the launch of the WWE Network—the company has decided to rebrand itself with a new logo.
Vince McMahon unveiled the emblem at the company's headquarters in Stamford, Connecticut, via Twitter:
The new WWE logo is...
The $9.99 banner is also a shrewd bit of advertising for McMahon, who has made a career out of being a brilliant businessman. It's the price per month for the WWE Network, which he conveniently included in the text of his tweet.
Perhaps not coincidentally, WWE changed its logo the same week the network went worldwide to more than 170 countries.
It's the first logo change for WWE since 2002, when the company got rid of the "F" on the scratch logo and rebranded itself as World Wrestling Entertainment. This is the first logo to not feature scratch lettering since 1997.
Stephanie McMahon told WWE.com that the new logo is a way to link the past and future for the company:
We are excited to launch a new logo that reflects the evolution and future of WWE’s global brand. While we usher in a new iconic brand identity, WWE’s best-in-class entertainment, which has stood the test of time for the past 50 years, will continue to reward our fans’ passion with our exciting blend of unique characters, incredible athleticism and engaging storylines.
The launch of the new logo is a testament to WWE's vision for the future, but it's a sad day for longtime fans who grew up with the scratch logo. That mark was part of the company from the inception of the "Attitude Era," as noted by Jason Solomon of PWMania.com on Twitter:
This week marks the end of the last relic of the Attitude Era as the #WWE scratch logo is phased out. Can't believe it's lasted this long.— Jason Solomon (@solomonster) August 11, 2014
The new logo is a positive development for WWE, even though it may seem mundane. The company held on to some form of the scratch logo for 17 years, longer than any in company history, per James Hibberd of EW.com.
Yet the old era has been gone for a long time. It really ended when "Stone Cold" Steve Austin and The Rock stopped being full-time performers more than a decade ago, but evolution takes time to catch on.
Now, with the new logo giving WWE a decidedly different look, the company can officially usher in the next generation of sports entertainment.
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