DEI: The Demise of What Was Once a Promising Empire

David Scercy by Scribe Written on July 11, 2009
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The legacy of Dale Earnhardt in the world of auto racing altogether is immeasurable.

You can go to just about any block in America and ask folks if they've ever heard of Dale Earnhardt. Undoubtedly, the percentage of people who say yes would be a very high number, almost certainly reaching in the 90 percent or above range.

Earnhardt is credited to the explosion that took place in NASCAR in the '80s, as Winston Cup Racing accumulated larger TV audiences as well as played host to sold out tracks every weekend.

As Earnhardt's success mounted, he invested more and more into a shop in his front yard while his son, Dale Earnhardt Jr., was winning stock car races at Myrtle Beach Speedway and various other tracks across the Carolinas.

DEI made its Winston Cup debut in 1996 at Charlotte with driver Robby Gordon in the No. 14 Racing For Kids Chevy.

Jeff Green also raced the car in 1996, but it was in 1998 when the team began its first full year at the Cup level.

Steve Park raced the No. 1 Pennzoil Chevy in 1998 for DEI for what looked to be a potential-filled, stellar rookie campaign.

Early in that season, however, Park broke his leg in a practice crash and was temporarily replaced by Darrell Waltrip.

Waltrip competed rather well in the No. 1 car, scoring a bevy of top-15 finishes scattered from Bristol to the July race in Pocono.

Park would return to his ride at Indy, but the team fell behind due to his injuries and crashes that continued to mount up.

2000 was considered the breakout year for DEI, as Park won two pole awards and his first-ever Cup Series race at Watkins Glen. As a result, the No. 1 team finished 11th in the points standings.

The No. 8 Budweiser Chevy made its full season debut in 2000 with Earnhardt Jr. at the wheel, impressing fans immediately by winning two poles and three races (which included The Winston All Star Race in Charlotte).

Despite the success, Earnhardt Jr. just missed out on winning the Rookie of the Year Award, finishing second to Matt Kenseth.

In 2001, DEI had a three-car operation full of sponsors, talent, and expectations of becoming one of the best overall operations in the racing world.

Earnhardt Sr. was reeling with praise and emotions, as he enjoyed the success of an organization he built from the ground up. This was his moment to shine.

What a feeling it must have been, to have it all right there in the palm of your hands and know that failure is not in your vocabulary and category.

Then came the Daytona Speedweeks of February that year.

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written on July 11, 2009 History


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