The two teams pictured above are both charter members of the AFL, with 50 year traditions. While experimenting with various looks and logos, the Jets returned to their classic look several years ago.
The Bills, on the other hand, while hauling the "throwback" out of mothballs for a game or two each year, are on their third and most dramatically contemporary look.
Just over a third of NFL franchises still use their classic look. A few have made minor variations on a theme. Another third have changed their look, and even their colors, several times, or are too new to evaluate for staying power.
What can be learned and inferred from the franchises that choose to keep traditional branding, versus franchises that change with the trends every few years? Is there a correlation between style and success?
It should be noted, we are referring to the modern era of the NFL that begins roughly at the end of the '50s or the beginning of the '60s when teams began widespread use of helmet art (unless you're Cleveland!).
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