Part Optimus Prime, part Ser Gregor Clegane, “BrooklyKnight” probably sounded like a winner on paper to the Brooklyn Nets.
Its execution, however, went wanting. The team debuted the black and silver crusader in 2012 as part of its post-New Jersey rebranding initiative. Reviews of the shiny hell-knight were largely negative, and it appears the franchise is ready to move on.
According to Grantland’s Zach Lowe (h/t Nate Scott of For The Win), BrooklyKnight will be hitting the junk pile this offseason in favor of something less off-putting.
Actual news: Nets have informed their mascot he will not return next season, may place Brooklyn Knight character on hiatus...or worse.— Zach Lowe (@ZachLowe_NBA) July 10, 2014
Lowe reassures us that the person behind the helmet wasn’t responsible for the decommissioning. It’s just the whole KISS-knight-silently-roving-around-children part that turned the Nets off their mascot.
To be clear: this is not about the person who plays the mascot. Hearing this is about dissatisfaction with the Knight character.— Zach Lowe (@ZachLowe_NBA) July 10, 2014
In patently vacuous company-speak, the Nets say they’re ready to go “in a different direction.”
Official Nets statement: "We put a lot of effort into the BrooklynKnight, but we've decided to go in a different direction." #RIPKNIGHT— Zach Lowe (@ZachLowe_NBA) July 10, 2014
The news should come as no surprise. Right out the barrel, “BrooklyKnight” sounded like a stage name at the Spearmint Rhino. It also looked like the product of a mad dash through a dumpy Renaissance festival. And while we're piling on, it also missed what would've been a sick dunk last year.
In this case, the Nets did the humane thing. It was time to put Monty Python's black knight out of its misery. The children had suffered enough.
RIP Brookly. Kind of.