Sports are a business, and putting butts in seats is of the utmost importance.
There is, of course, the old-fashioned way of doing this: Put together a really competitive team and draw fans to your stadium in order to watch the incredible product on the field.
This is easy for teams like the New York Yankees, who have an infinite supply of money, a century of proven success and a shortstop so beloved he gets a standing ovation every time he comes to bat in his final MLB season.
But what about the little guys?
What about the NBA Development League teams that are struggling to get noticed in their small towns? What about the Single-A Minor League Baseball teams that, by their very design, lose their most interesting players as soon as they get good?
Well, long story short, the little guys still need to put butts in seats, but they need to find far more creative ways of doing it.
We've seen a lot of experimental sports promotions over the years. Some have struck marketing gold, while some—10-cent beer night, anyone?—are embarrassing to even mention.
These are the most ridiculous promotions of them all—the ones that defy logic, that seem too bizarre to have ever actually happened, that were such pathetic acts of desperation that perhaps, somehow, they were subtly genius in their own way.