Manchester United have revealed their new home kit for the 2014-15 season, as reported by the club's Twitter feed:
The most striking difference in this year's design is the large Chevrolet logo on the front, a dramatic change from the AON-branded shirt of last year. This change of sponsor comes after United secured a record £53 million deal with the car manufacturers, reported by Oliver Todd of the Daily Mail.
Such sponsorship is key to the club's finances and future ambitions after United failed to qualify for any European football next season.
Although question marks remain whether this will be the side's last Nike shirt for the foreseeable future, the two parties are expected to announce a record £600 million deal to keep the partnership running across the next decade.
Do you like Manchester United's 2014-15 home kit?
While the Chevrolet logo certainly grabs the initial attention due to its unwieldy nature, the rest of the shirt appears slick. Black, red and white trim journeys across the sleeves and neck, while a tiny Red Devils mark can be found on the back of the shirt.
Perhaps most interestingly, the quote "Youth Courage Greatness" appears inside the shirt's neck, highlighting the main inspiration for this year's design. United often utilise phrases inside their jerseys—with "Forged in Industry, Striving for Glory" appearing across the 2012-13 design—nodding toward the club's famous history and intentions for the future.
Youth certainly seems to be the focus of United's next era. Louis van Gaal is expected to bring in a host of new names throughout the summer, having already overseen the transfers of Ander Herrera and Luke Shaw before officially taking over. At 24 and 18 years old respectively, the arrival of the duo reinforces the shirt's emphasis on emerging talent.
Ryan Giggs' use of teenagers James Wilson and Tom Lawrence during his brief spell as caretaker manager will also have many supporters' imaginations captured by the prospect of youth. "You have seen a little glimpse of the future," said the Welshman after an impressive performance from both, reported by Ian Herbert of the Independent.
Rob Dawson of the Manchester Evening News summarised reactions to the shirt on Twitter, suggesting it may be a love-hate design:
General consensus seems to be that the shirt is all right but the Chevrolet logo should be smaller and white. Sound about right?— Rob Dawson (@RobDawsonMEN) July 7, 2014
Some fans may have brought up more serious problems with the promotional images, per Dawson:
Some United fans seem more concerned that Ashley Young and Maroune Fellaini are in the promotional photo than anything to do with the kit.— Rob Dawson (@RobDawsonMEN) July 7, 2014
United will hope the new style can signal a return to success in 2014-15. Last year's campaign was riddled with sloppy play and tactical mishaps from David Moyes, who failed to see his debut season through.
Much is expected of Van Gaal, who certainly possesses the experience to steady a currently unsettled ship.