FIFA World Cup

Facebook Data Shows Everything You Needed to Know About World Cup Fans

Sports on Facebook
Kyle NewportFeatured ColumnistJune 25, 2014

The FIFA World Cup is the biggest sporting event in the world, and thanks to Facebook data, we now know everything we need to about the fans in attendance—including age, gender and where they're from.

The social media network shared last week that the 2014 World Cup has already created more buzz than this year’s Super Bowl, Oscars and Winter Olympics combined.

Now Facebook has shared a video along with some graphics that help give details about the fans at this year's World Cup.

This video shows where fans are traveling from:

This description should help make sense of the video, via Facebook:

Wondering where people are traveling from to cheer on their World Cup team in Brazil? Check out this visualization that displays Facebook check-ins into around the 12 World Cup host cities in Brazil by people who live outside of the country. Each arc represents 20 people from their home city (in blue), checking in to one of the World Cup cities (in red). The size of the circles are proportional to the total number of people who have checked in to a World Cup host city.

Here's a breakdown of the fans by gender:

via Sports on Facebook

Fans of all ages are at the World Cup:

via Sports on Facebook

These countries and cities have the most fans traveling to Brazil:

via Sports on Facebook

via Sports on Facebook

As for the United States, these cities have the most fans at the 2014 World Cup:

via Sports on Facebook

The power of social media continues to amaze.

[All information courtesy of Sports on Facebook]

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