While the current storyline with The Shield and Seth Rollins may be thrilling WWE audiences, the rest of the booking on Raw leaves a lot to be desired. Indeed, heading into Money the Bank pay-per-view on June 29, there are several programs that just aren't taking off.
The first one that springs to mind is the risible Alicia Fox-Paige feud for the WWE Divas Championship.
While Fox's tantrum-throwing gimmick was fun for the first couple of weeks, the novelty has worn off. It doesn't help that WWE seems reluctant to actually, you know, go anywhere with it. She's just doing the same thing every single week.
The feud has also served to make Paige look weak.
The British wrestler may be one of the most talented women in the company, but her current run with the Divas Championship has been woefully underwhelming. She's not been booked in a credible manner—every win she picks up comes off as a total fluke. She's one of the weakest champions ever.
Not to mention, the sheer amount of times fans have had to sit through the (usually dull) Alicia Fox vs. Paige matches.
Summer Rae vs. Layla is another women's feud that has turned into pretty awful television. Both women have talent—Layla is one of the best female workers in the company, in fact—but, really, the booking has been a total letdown.
If WWE wants Summer Rae to get over as its next big babyface, it's going to have to do a lot better than this.
Alas, after a tremendous run as one of the best tag team in years, Goldust and Cody Rhodes are sinking into irrelevance with their current “split” storyline.
And what is the deal with “Stardust” anyway? It comes off as more bizarre and odd than anything compelling.
Their squabbling will presumably lead to a match somewhere does the road...but by that point, will anyone truly care?
The Stephanie McMahon-Vickie Guerrero nonsense took a rather disgusting turn on Monday’s Raw when a sick McMahon actually vomited on her assistant backstage.
Per the angle, the despicable Roman Reigns had spiked Stephanie and Triple H’s drinks beforehand in an elaborate bid to get into the Battle Royal later on in the show.
It’s, eh, a difficult storyline to explain.
What is the point of all this awfulness? If it’s simply to write Guerrero off of programming—perhaps at Money in the Bank—can’t WWE come up with a better, less embarrassing angle?
Did anyone, except maybe Vince McMahon and WWE executive Kevin Dunn, find any of this remotely amusing?
The Money in the Bank event, folks.
Not only are some of the storylines heading into it flat and uninspiring, one of them happens to be downright horrendous.