If you have watched basketball at all over the past two seasons, you have most likely heard a story of LeBron James leaving the Cleveland Cavaliers in the the 2010 off season which has been dubbed by some as the biggest free agency market ever.
LeBron has made it very clear that he wants to be the first athlete to be on the billionaires list.
But I ask you this: Does going to New York give you that much more appeal than being in Cleveland?
LeBron is already sponsored by companies such as Nike, Vitamin Water and State Farm.
Only, Vitamin Water is based in New York.
This isn't the old days where you need to be in the big cities to be relevant in sports for advertising money.
So why does LeBron think that New York will help his image anymore than Cleveland will?
Yes he will be playing in "The Worlds most famous arena", but his team will not be better than the Cavaliers, and there is no guarantee that the Knicks will be able to bring in another big contract since LeBron is going to want an enormous deal.
The days of Michael Jordan, where he took almost half the money he likely could have gotten elsewhere to bring in a star cast around him, are long gone.
LeBron wants as much money as possible to make his billionaire list dreams real.
LeBron is already the face not only of his franchise but of the entire NBA. There is really no place in the world you can go where people won't know about LeBron.
If he wants to break into the Asian markets, he is going to have to wait for the next big import since Yao Ming is looking to be out for next season and the Cavaliers have already signed a center in Shaquille O'Neil.
If LeBron wants my opinion, even though he most likely doesn't, what I would tell him is simple: win. It is as simple as that. If you win some rings, the money will be right there after the rings.
Don't let people say that your cast isn't good enough, which they aren't, but be above that. You are the leader of your team and an ambassador to the sport.
If the Cavaliers are worried about keeping LeBron, I have a suggestion for that also.
Open your check book, put your signature on two checks, and say this: "LeBron, there is one check for you and one check for any player of your choosing. Write what you think is fair and we will do what we can."
LeBron should (even though he won't) ask for either Chris Bosh or Dwayne Wade. Either player, to go along with Mo Williams, will give them their own Big three.
Now, the real challenge is making both players agree to a contract that will be below the cap enough to where they can afford to keep their core bench.
The Cavaliers can not, I repeat, CAN NOT allow LeBron to leave Cleveland. If LeBron leaves, the Cavaliers will crumble straight into the ground. Who would want to go see a game with Mo Williams as your best player?
There is a long time to see this unfold, but the Cavaliers should begin talking to LeBron to see who he wants.