Well, at least it does for Gordon and his legion of fans.
Meanwhile, there are many other drivers whose stocks are falling while the fortunes of those such as Gordon rise. Still others remain in hold mode, where it's too soon to tell for certain which way their seasons are headed.
It's not all based on who wins. Some drivers who don't even own a victory yet deserve a closer look because they're starting to build momentum and confidence in the right direction and they drive for strong teams that are bound to put them in fast race cars. For others, the 2014 die seems cast in a way that won't allow them to sell many of their diecast cars when it's all over.