In a move that has been expected since rumors surfaced a few months back, the Philadelphia 76ers have officially unveiled they're new logo. Oddly enough, it isn't new at all.
The new look will feature the logo that was used during the Sixer's championship seasons in 1966-67 and 1982-83. The color scheme and logo, originally designed in 1963, will hopefully bring back the history and tradition associated with the team.
The logo features a red seven with a royal blue six, with the letters "ers" in royal, surrounded by a blue and white basketball. A royal blue star pattern rests atop the seven.
The change, at least for me, will be welcomed back with open arms. The logo will hopefully bring back the pride and memories of the classic teams of old, and hopefully the winning swagger, and ultimately the Larry O'Brien NBA Championship Trophy back in the city of Brotherly Love.
"The 76ers logo is one of the more iconic in all of professional sports and we are sure fans will appreciate the Sixers returning to their core colors and ball icon,"Christopher Arena, NBA Vice President Apparel, said.
This would mark the first "big" logo change for the franchise since the 1997-1998 season, where the team decided to take a new "modern" direction.
The new logo featured black, silver, and a new gold, which I think looks like an ugly tan more than gold.
In a well-intentioned move to "modernize" the logo, and uniforms, the attempt was, to say the least, a failure. It had incorporated no form of the classic look of one of the most historic teams in NBA history.
Along with the logo, the same red, white, and blue color scheme will become the new uniforms of the team. The uniforms will also be similar to that of the jerseys worn this year during several games from that same season.
In addition to the unveiling of this logo, the 76ers will follow with a new NBA court design, new secondary logo and wordmark later this summer.
The uniforms will follow closely as well. And now I leave you with quotes from the Philadelphia and NBA community on the change.
Pennsylvania Governor Ed Rendell
“The Sixers are one of the most storied franchises in the NBA, and the new logo represents the very best of the Sixers tradition. It’s great to see it making a comeback.”
Philadelphia Mayor Michael Nutter
"Seeing the return of the 76ers old logo with the red, white, and blue colors brings me back to the time of growing up watching Wilt Chamberlain, Hal Greer, Dr. J, and those great teams. I am excited now, as I was then, for Sixers basketball."
Julius Erving, Philadelphia 76ers, as told to the NBA Network, 1976–1987
“I always felt the Sixers were the patriotic team. Boston always had the parquet floor. You’d go to L.A. and everything was gold and white, with a touch of blue. Our thing was red, white, and blue. This floor reaps of that when you look at our logos. We’re true red-blooded American by design.”
Bobby Jones, Philadelphia 76ers, 1978–1986
“I am happy the Sixers are going back to the ‘old' logo. I like it because it is clear and clean and a simple representation of the historical value of the City of Philadelphia to this nation. It also represents some very good teams that have played under that logo.”
Earl Cureton, Philadelphia 76ers, 1980–1983
“There are many things you can change with a changing of the times, but every now and then you have a perfect fit and the original 76ers logo is one of them. People will always relate to the original logo when thinking of the great legendary players like Dr. J, Bobby Jones, Wilt Chamberlain, Hal Greer, Darryl Dawkins, Andrew Toney, Maurice Cheeks, and all others who have contributed to the success of this great establishment.”
Franklin Edwards, Philadelphia 76ers, 1981–1984
“The first thing that comes to mind about the logo is draft day 1981. Words will never do justice to what that logo meant. From that day on, it has been imprinted in my mind. The logo represents the beginning of my professional dreams and career. It represents the organization that had more faith in me and my abilities than I may have had in myself at the time. Most of all, it represents a total commitment towards excellence at the highest level. When I got to Philadelphia, that logo represented going for it all every year.”
Pat Williams, Philadelphia 76ers GM, 1974–1986
“The traditional 76ers logo is back and I am so pleased. That look brings back memories of the 76ers historic past. It’s a beautiful logo filled with meaning to millions.”
All quotes were taken from Sixers.com
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