We are very grateful to have experienced the success we’ve had with Midwest Sports Fans. And even before the infamous Raul Ibanez post, we set out to give back to the community on behalf of the blog. As we began to brainstorm the idea, we knew one avenue would be enabling more young people with access to sports.
As we began a sponsor search, one referral we were given was Generational Equity of Dallas, TX. Generational Equity is a company rich in philanthropic activity which includes the funding of an orphanage in Nigeria, a Belize faith-based mission, and support for fighting colon cancer. Generational Equity also has several ex-collegiate athletes including a member of the 1989 SMU Mustangs football team (the first year after the death penalty). Though Southern Methodist University doesn’t qualify as a Midwestern team, we couldn’t deny the inner passion the company has for sports.
When Generational Equity agreed to sponsor our initiative, we began to evaluate organizations that could help us connect with the right child athletes. One on our shortlist was a local YMCA. Upon reviewing their scholarship programs, we were introduced to an eight-week swimming program they of
fered that helped provide essential swimming skills to kids who, for a variety of reasons, couldn’t swim. Though the exposure to a swimming program at the YMCA could serve as inspiration for a child to take up the activity as a sport, we were more convinced that the donation would be put to good use as 100% of the participants would leave the program with essential skills that could mean survival in the right situation.
Town North YMCA Swimming Out Reach
On June 18th 2009, I had the pleasure of spending the morning with Diddy Fullbright and Micaela Gomez on site at their swimming outreach program at the Sierra Vista apartment complex. Sierra Vista was one of the two apartment complexes they selected to reach out to this year.
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