The gulf in class on the Old Trafford pitch was evident on Tuesday night as Manchester United succumbed to another 3-0 home defeat to a major rival, but David Moyes added more insult to injury as he claimed that Manchester City’s standard and level were something to “aspire” to, per Sky Sports.
For Red Devils fans, who had been used to seeing years of Premier League dominance and a true winning dynasty under Sir Alex Ferguson, this statement—that United were now, suddenly, looking up to their “noisy neighbours”—will have irked, much more than their overall lethargic play has already this season.
It hurts, not just because it was United’s sixth home defeat in the league this season—their most ever in the Premier League—but also because a glance away from the scoreboard and at the league table shows just how far they’ve fallen from their supreme title-winning season last year.
As we approach the final weeks of the 2013-14 Premier League season, Manchester United are left staring up rather than down, contemplating what exactly a failure to qualify for next year’s Champions League—and they are on the brink—would mean to the future of the club.
But what exactly would it mean? Here’s a brief study on the true financial cost of Manchester United missing out on the Champions League—and it doesn’t look too rosy.
Premier League Payouts
Qualifying for the Champions League requires a minimum of a fourth-placed finish in the Premier League, so let’s go from there.
It’s a well-known fact that the Premier League provides payments to its competing clubs at the end of every season—and it’s because of the league’s astonishing financial successes that those in England’s top tier receive huge amounts of revenue from television rights and so on.
While we won’t know the exact payouts each club receives for the season until late May, after the season will have officially finished, our benchmark will be from last season, where the fourth- and fifth-placed clubs were Arsenal and Tottenham Hotspur respectively.
For their efforts last season, Arsenal received a total end-of-season payment of £57.1 million, £12.8 million of which were “merit payments” from the Premier League based on position, according to the league’s official announcement. Spurs, on the other hand, received £55.9 million and £12.1 million in merit payments.
It’s easy to calculate the difference just in merit payments as a reflection on the gap between the fourth- and fifth-placed Premier League clubs, but the other components of the payout—the “facility fees,” given each time a club’s matches are shown on TV in the UK, and “overseas TV” costs—are also tied intricately into their performances in the league and in European competition.
So the difference in overall payments is likely a more reliable indicator on the gap. In this case, it’s £1.2 million.
Not too significant as a lump sum, but when it comes to Manchester United, the fact that they were so successful in the league last season means that the hurt will be inevitable—and more considerable.
United finished the season as runaway champions, netting a league-high £60.8 million in payouts, which is a full £4.9 million difference from Tottenham’s eventual payout. And it doesn’t stop there: United’s current seventh place was where arch-rivals Liverpool finished last year, and the Merseysiders received £54.8 million.
If the Red Devils drop from first place and finish seventh come May, they will have missed out on at least £6 million just in league payouts—and we haven’t even adjusted for the inevitable league-wide increase yet.
Champions League Payouts
Then there are the official payouts from the Champions League, which, if United do miss out on the competition itself, they will naturally not be entitled to next season.
For all their domestic woes this season, United’s run to the quarter-finals this season has by and large been smooth, barring a first-leg shock against Olympiakos in the round of 16. Their easy win of Group A was secured on the back of four wins, two draws and no losses—but this is also why an exit from Europe’s elite cup competition will hurt all the more.
According to the official UEFA website, the Champions League paid a minimum base fee of €8.6 million to each participant in the group stage last season.
An additional €1 million was awarded for each win and €500,000 for each draw, meaning that on their group stage form this season, United netted at least €13.6 million just from the group stage alone.
All clubs competing in the round of 16 received a €3.5 million payout, whereas each quarter-finalist received €3.9 million each.
Added on to the group stage payments, that’s at least a €21 million total that they will earn from this season’s Champions League run—and, again, that’s not adjusted for the inevitable competition-wide increase yet.
And who knows—if David Moyes manages to mastermind a famous victory over two legs against the fearsome and record-breaking Bayern Munich of Pep Guardiola, there could be further payments yet.
Translated into pound sterling, the Champions League prize money from this season is at least £17.5 million (and counting), which puts the total opportunity cost at £23.5 million.
If only the cost of missing out on the Champions League was just £23.5 million.
Just ask Liverpool, perennial arch-rivals to Manchester United, who slipped into several years of mediocrity—including a couple through financial difficulty—after finishing seventh in what turned out to be Rafael Benitez’s last season at Anfield.
Whether it was down to the personal draw of the managers that succeeded Benitez, or due to the lack of top-quality competition that Liverpool were to be involved in, we may never know, but the truth remains that Liverpool’s signings since that exhilarating title challenge in the 2008-09 season had dropped down several notches—and only resurfaced in the past year or so.
In many ways, Manchester United’s current situation and Liverpool’s back then are similar, especially since both clubs are two of the most prestigious in England (and the world), two of the most historically successful and two built on pride and tradition more so than pure financial muscle.
To lose out on what has traditionally been a key part of the United brand—namely their winning tradition and stature in Europe—would be a huge blow to Manchester United’s appeal to prospective players.
David Moyes stressed in January that “the amount of big players wanting to join United is incredible. It’s because of the club and what it stands for in world terms. Players are not looking at the share price. They are looking at the football club,” per ESPN FC.
A Manchester United without the Champions League simply does not provide the same attraction and a scan at Liverpool’s reported missed signings over the years is testament to that.
Far more than the £23.5 million base loss, which less than half a season under the terms of their kit deal extension with Nike can already recuperate, via the Mirror, this might well be the true cost to Manchester United missing out on the Champions League.
Unless, of course, they change tack and throw their financial weight in to compensate for the lack of European competition, in which case the likes of Chelsea, Manchester City, Real Madrid and Paris Saint-Germain become their main competitors.
And they’ve all got Champions League football.