Hull City owner Assem Allam believes that the key to his club's ongoing survival is a name change to Hull Tigers.
Apparently, the only possible way to generate interest in the club in foreign markets is to abandon their terribly common "City" suffix for something that will entice new fans. Some may argue that playing well, having good players and winning trophies is a more traditional route to "expanding the brand," but there you go.
According to the BBC, Allam has expressed his disappointment in an FA statement revealing their intention to block the club's planned rebranding.
Now, the club will ballot their season-ticket holders on the issue, with the misguided view that a majority may actually support the new name.
But what if Hull fans actually supported the Tigers' name change? Could it open the doors for other clubs to abandon their heritage with new names to appease marketing demands?
Here's how the rest of the Premier League might look with Tigers-style rebranding...