Wrestling Needs New Structure, Incorporate the Internet

ryan underwoodContributor IJune 15, 2009

NEW YORK - APRIL 28:  Actress Sherri Shepherd walks with  M.V.P. to the ring prior to his match with Dolph Ziggler at WWE SmackDown at Madison Square Garden on April 28, 2009 in New York City.  (Photo by George Napolitano/Getty Images)

I have been reading a lot of articles on wrestling, some not so good and some extremely good. As I stated, I am a huge wrestling fan. I have watched it for a very long time. Now-a-days, I am reading a lot of articles that seem to be written by fans who are completely disappointed by whats happening in wrestling.

I am also fed up of watching wrestling, because it's so predictable. I think wrestling organizations, especially WWE, have lost the surprise element. There used to be a time in the 90s when the Internet was in its infancy and mobile phones were rare, so when you used to see wrestling, you wouldn't have known anything before hand. For example, the recent assault on Batista by Randy Orton angle just sucks because you already know Batista is hurt.

In the past, people wouldn't know Batista was already hurt and then once they saw the angle, they would have been shocked. The same goes for Vickie Guererro. You know she is quitting wrestling to be with her kids, so her retirement announcement and Edge angle just looked lame. By highlighting the above angles, what I can see clearly, and I hope you also do, is that there is no surprise element left in wrestling anymore.

Now I know Vince and his team are getting upset that all the news is being leaked; and maybe these leaks are ruining their shows. If this is true, then they are just like the music and movie industries, which is suffering due to piracy.

They are still using the business structure. What they have failed to understand is that the times have changed. The Internet is widespread, so you cannot stem the flow of information.

WWE are stuck in a rut. There is nothing fresh about what they do because there is no surprise element. John Cena, Randy Orton, and Batista don't suck. The fact is there is nothing that they bring to the table that is a surprise. I know how their personas are. I know from the news on the Web site. John Cena will never turn heel as long his merchandise sells. I know triple H will never lose a clean match; and being Vince McMahon's son-in-law means he is untouchable.

The only people to whom these shows are fresh are the kids, because for them it's someting magical. For teenagers and adults, it's like watching the same movie over again. We already know what's coming around the corner.

For other sports, the freshness about it is who's better. It's simple. That can never be replaced.

I think WWE has to adopt a different business strategy. They have to learn how to use the Internet to their advantage. They need to know how to target different age groups, perhaps by make ECW 18-and-over crowd.

I think some other writers have put forward better points for them to do, but I am losing interest in wrestling, big time. I can watch a few minutes but not the whole show.