Can Formula 1 and NASCAR Coexist in the United States?

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Can Formula 1 and NASCAR Coexist in the United States?
Nick Laham/Getty Images
F1 driver Lewis Hamilton and NASCAR driver Tony Stewart swap rides in 2011.

The 2014 Formula One U.S. Grand Prix is scheduled for November 2, 2014 in Austin, Texas. Some 350 kilometres to the north, in Fort Worth, the Texas 500 NASCAR race will take place on the same day.

Despite the apparent shock and indignation of Texas Motor Speedway president Eddie Gossage, this conflict is not the first time two large sporting events have taken place on the same day, even—GASP—in the same state.

Last Tuesday at a fan meet-and-greet with NASCAR star Dale Earnhardt Jr., Gossage said, per the Associated Press

I absolutely think it's foolish. It's a shot fired by Formula One at NASCAR. ... It's just not smart. There's 52 weeks in the year. But that was the only weekend that Formula One could make it work in Austin, Texas. Give me a break.

Gossage, however, is creating a problem out of nothing. Or maybe he just subscribes to the "no publicity is bad publicity" school of public relations as he tries to rejuvenate NASCAR's sagging attendance figures. According to USA Today, NASCAR stopped publishing race attendance figures for the 2013 season after 2012 saw the lowest average attendance in at least 10 years.

Rick Kern/Getty Images
Texas Motor Speedway president Eddie Gossage.

Surely, though, in a state with over 26 million people—larger than Australia's population—two sporting events which may draw 300,000 fans between them can coexist.

Bobby Epstein, chairman of the Circuit of the Americas (COTA) which hosts the F1 race, certainly thinks so.

When I asked for a comment on Gossage's remarks, COTA replied with an emailed statement from Epstein, saying, "I'm not sure why Eddie is so upset. He is in a huge metropolitan area, has a fine product, and our events are incredibly different. Although there is very, very little overlap, I do feel for the fans who have to make a choice. The reality is there are more than 30 NASCAR races in the US and only one Formula One race. It's impossible not to bump into them."

As Epstein points out, F1 and NASCAR are very different sports with very different fan bases. Although there may not be an official survey, we should be safe to assume that there are more NASCAR fans in Texas and surrounding states than there are F1 fans—probably by an order of magnitude.

For example, when the 2012 U.S. Grand Prix was held on the same day as NASCAR's season-ending race in Florida, the F1 race drew a national TV rating of 0.42, while NASCAR's was 2.7, according to Motor Sport Magazine.

David J. Phillip/Associated Press
Sebastian Vettel celebrates his 2013 U.S. Grand Prix victory in Texas style.

Aside from its niche market in the U.S., the Grand Prix benefits from interest south of the border. With two Mexican drivers currently racing in F1, plans are afoot to revive the Mexican Grand Prix. In the meantime, Austin's relative proximity makes it an easy weekend trip for Mexican race fans.

If anyone is hurt by the conflict between the two races, it is probably F1. Continuing with the assumption that there are far more NASCAR fans in Texas, each of the dedicated fan bases will still be able to attend their preferred race.

However, all those extra NASCAR fans who might have been tempted to check out the Grand Prix if they had a free weekend will be in Fort Worth rather than Austin.

Epstein's statement continued, saying that F1 CEO Bernie Ecclestone "worked hard to try to accommodate a date change, but the complexity and costs of moving between countries, combined with local logistics and conflicts made it an impossible task. This date was definitely not intended to go up against a race in Dallas-Fort Worth."

Although the Texas 500 has been run on the same weekend since 2005, as Epstein said, F1 must consider a number of other factors when scheduling its races.

Paul Gilham/Getty Images
Bernie Ecclestone at the 2013 U.S. Grand Prix.

In 2013 the U.S. Grand Prix shared a weekend with a University of Texas football game. Both events attracted large crowds, but the situation was not ideal. This year, the race before Austin takes place in Sochi, Russia, so the teams need time to move all their equipment and personnel halfway around the world.

Other F1 circuits must also be accommodated as they try to fit their grands prix into the local calendar. One race cannot simply be pushed forward or backward by a week without creating a domino effect on the entire schedule.

Ecclestone, speaking to Ian Parkes of the Press Association (via BT Sport), said:

We've a small problem they [NASCAR] don't have—we have six jumbo jets to move around all our equipment, and we have to find the most sensible way to use them to do that.

We have to be efficient, and bear in mind we may also encounter problems at an airport.

With so many moving pieces, some conflicts are inevitable. The Monaco Grand Prix, F1's most prestigious race, is usually held on the same day as IndyCar's Indianapolis 500, although the start times are staggered, allowing interested viewers to watch both races.

Besides, Epstein believes that Gossage has an even bigger potential problem than an F1 race in Austin—the NFL's Dallas Cowboys, whose stadium is less than 50 kilometres from the NASCAR track.

In his statement, Epstein said, "I'd actually think that Texas Motor Speedway would worry more about a Cowboy game, as that probably costs them several thousand tickets, rather than worry about what happens in central Texas.  I know that we also hope there's not a Cowboy game that day because last year the cheerleaders attended the Grand Prix. 

"The cool thing is that on the first weekend of November, Texas could set an incredible attendance record in the history of racing."

Darron Cummings/Associated Press
Fernando Alonso and the Dallas Cowboys cheerleaders.

Rather than viewing F1 as an antagonistic force, NASCAR should seek to cooperate with the international series. They may have different sets of fans but with NBC broadcasting both series in the United States there is an opportunity for cross-promotion and drawing in new spectators.

As they say, everything is bigger in Texas...and Texas is surely big enough for two car races in one day. 

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