Update, Friday, Feb. 21, 3:44 p.m. ET: Following Canada's 1-0 victory over the U.S. team, the sign has been updated.
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A spot in the 2014 Olympic men's hockey final should be high enough stakes for players from the USA and Canada, but one billboard in Illinois proposes that there should be more on the line in Friday's semifinal game.
Singer Justin Bieber hails from Canada, but he resides in California and has been in the headlines around the United States for all of the wrong reasons lately. The star's bad behavior has even led to a petition being sent to the White House to deport him.
So, an Illinois freight broker, Command Transportation, decided to put an electric billboard to good use. Here is what's on the line in the semifinals:
Both teams better leave it all on the ice.
Chicago Blackhawks stars Patrick Kane (USA) and Jonathan Toews (Canada) accompany Bieber on the sign.
One anonymous executive shared why the company put up the billboard, via DNAinfo Chicago's Justin Breen.
"We try to keep this low-key," the Command Transportation executive said. "We just have fun. We don't use the sign other than to have fun."
Obviously, Bieber's future is not on the line in this game. However, Command Transportation deserves some credit for its creativity. If this were a real wager, almost everyone in America would tune in to watch.