Breaking news: Sources tell us that Brett Favre brushed his teeth this morning using Colgate toothpaste. Favre’s agent, Bus Cook, has denied these reports. Cook says that had Favre in fact switched to Colgate, he would have been the first to know.
Allow me to preface the remainder of this article, with the fact that I am not a huge fan of Brett Favre. That being said, I do feel that Brett is receiving a great deal of backlash in the public as a direct result of the media’s fascination with his every move.
ESPN is starting to resemble the National Enquirer and its obsession with Brad Pitt, Britney Spears, and others. I mean, do we really need Favre updates leading off SportsCenter on a daily basis when so many active athletes should instead be receiving their 15 minutes?
In July of this year, one of two things is going to take place at an NFL training camp near you: Either Brett Favre will suit up...or not!
In the meantime, there is a darn good series taking place in the NBA Finals between the Orlando Magic and the Los Angeles Lakers. Some guy named Tiger Woods is returning to form in the game of golf.
There are a number of young draft prospects preparing for life in the NBA. The Detroit Red Wings are locked in a fight for their lives in the Stanley Cup Finals.
Yet, every two minutes, we interrupt our daily broadcasts with news of Brett Favre visiting his local Bob Evans restaurant for breakfast.
In all fairness to Brett, he is not responsible for this media obsession. Sports news outlets are in the business of competing for breaking news, and theirs is a business based upon being the first to announce breaking news.
However, when there is no breaking news, and the outlets insist on treating unimportant details as newsworthy, then we, the viewing public, are forced to consume this garbage.
My life will not change for better or for worse based upon Brett’s decision to be...or not to be. Personally, I happen to know a bit about the game of football, and based upon this knowledge, Minnesota will not compete for a Super Bowl, with or without Brett Favre.
At best, Brett will have the opportunity to heal his bruised ego by defeating the Green Bay Packers in a meaningless, regular season football game.
Of course, if this game does materialize, we can count on ESPN and the boys to dedicate 14 consecutive days of coverage to showing us memories of Brett’s 40-year career in Green Bay, attempting to drive us to goose bumps over the prospects of two .500 teams meeting in the middle of November.
Either way, Brett Favre considering a return to the NFL is no longer newsworthy—much like Angelina Jolie adopting another African child, Britney Spears showing body parts, and/or baseball players being busted for using steroids.
These things are daily occurrences, and there should be some difference in daily occurrences and breaking news.