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From Zero To 160: Fans Offered Chance To Join Coke Family Driver at AMS

ATLANTA - MARCH 06:  Greg Biffle, driver of the #16 3M Ford, drives during practice for the NASCAR Sprint Cup Series Kobalt Tools 500 at the Atlanta Motor Speedway on March 6, 2009 in Hampton, Georgia.  (Photo by Kevin C. Cox/Getty Images)
Rob TiongsonSenior Analyst IJune 9, 2009

As the summer heats up, fans watching the races at the tracks resort to a cool, refreshing beverage that is as satisfying as the day at the speedway.

Some are left in awe, while others dream of driving these multi-million dollar machines like their NASCAR heroes.

Well, there may be a saying that you can't always get what you want.

But for lucky race fans who enter the Coke Zero "Real Taste of NASCAR" sweepstakes at every day until June 18, 2009, four of those entrants will get to live a dream weekend with any member of the Coca-Cola Racing Family during the August races at Atlanta Motor Speedway.

"Coke Zero is making it possible for race fans to experience the real speed and power of a stock car," said Greg Biffle, a member of the Coke Racing Family. "The fan who rides with me better hang on tight, because I plan on pushing the pedal to the floor and showing why Atlanta Motor Speedway is one of the fastest tracks in NASCAR."

Those entering the sweepstakes must tune in to the Coke Zero 400 presented by Coca-Cola at Daytona International Speedway on July 4th at 6:30 p.m., which will be broadcasted on TNT's Wide Open Coverage.

During the race broadcast, four lucky winners will be announced—and by lucky, try the ultimate race weekend for the NASCAR Nationwide Series and Sprint Cup Series events in August.

"We're giving racing fans real Coke taste and zero calories and the chance to take a few 160 mph, heart-pounding laps on the track," said Billy Kelly, the senior vice president of Coca-Cola Trademark Brands.

Four lucky race fans will first ride shotgun with any member of the Coca-Cola Racing Family aboard a specially-equipped stock car at AMS. No doubt, fans will definitely hold their breath at the track, in which average laps range from 29 to 31 seconds around this 1.5 mile speedway.

In addition to riding along with the drivers, the winners will also meet all the members of the Coke Racing Family at a luncheon, receive tickets to the N'wide and Cup races, VIP access to the soda company's hospitality area, and $1,000 spending money. The trip is four nights for two at Atlanta, Ga.

Having been a part of the stock car racing scene for over 40 years and as the official sparkling beverage of NASCAR since 1998, Coca-Cola's presence can be seen with Family members David Ragan, Denny Hamlin, Tony Stewart, Greg Biffle, Elliott Sadler, Joey Logano, Jamie McMurray, Kevin Harvick, Jeff Burton, Clint Bowyer, Kyle Petty, Michael Waltrip, and Bobby Labonte.

(Per Fast Horse PR release by Jodi Petrich)

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