Bud Light Releases New Super Bowl XLVIII 'Ian Up for Whatever' Commercial

Dan Carson@@DrCarson73Trending Lead WriterJanuary 31, 2014

You've never experienced the height of joy until you've ridden in an elevator with Don Cheadle and a llama.

That's the gist of things in Bud Light's new "Ian Up For Whatever" Super Bowl commercial—a star-studded spectacle involving hidden cameras and wave after wave of celebrity cameos.

The true star of the commercial, however, is a man named “Ian” who finds himself swept up in a sequence of wild events bordering on the unimaginable.

Put simply, you’ll probably find yourself suffocating with envy by the end of Ian’s night out.

Things begin with Ian sitting alone at a bar. He’s approached by a pretty girl named Kelly, who introduces herself and takes a seat. Within moments, Ian’s new friend holds up a Bud Light and asks a single, somewhat ominous question.

“If I give this to you, are you up for whatever happens next?” Kelly asks.

“Uh, I think so,” Ian responds.

And that’s how it starts—a night of limousines, twin parties and more Arnold Schwarzenegger ping-pong than ever conceived possible.

Ian receives a new jacket, courtesy of Friday Night Lights star Minka Kelly.

He also grooves with comedian-musician Reggie Watts, who has been stuffed into a DJ booth inside the Hummer stretch limo designated to chauffeur Ian about New York for the evening.

The one prevailing tie in the commercial is the presence of Bud Light bottles, which Ian and company constantly have in hand. There’s also the omnipresent eye of the commercial’s directors and coordinators, who have the entire experience planned down to the moment and wired for video and sound.

In all, “Ian Up For Whatever” is an impressive feat of planning and videography. Any number of mishaps could’ve turned this commercial into a nightmare, but judging by the final product, things went rather swimmingly.

As for Bud Light’s overall Super Bowl campaign, Ian’s night on the town appears to be the company’s crown jewel for 2014. Then again, given its penchant for surprises, we can’t be sure the company doesn’t have more in store for fans on Super Bowl Sunday.


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