This Sunday, fans will be treated to some of the best commercials they'll see all year. And interspersed throughout those commercials will be Super Bowl XLVIII.
Companies spend untold millions just to have a 30-second spot during the biggest game of the sporting year. According to Ad Age, the going price for 2014 is a cool $4 million.
As always, fans will be treated to trailers for some of the year's biggest movies. Variety's Marc Graser has what looks to be the tentative list for which movies will be featuring during the Super Bowl.
Among those that are in for Sunday, these four are the most intriguing and should have fans talking the most.
When: Sunday, Feb. 2, at 6:30 p.m. ET
Where: MetLife Stadium, East Rutherford, N.J.
TV Info: Fox
Live Stream: Fox Sports Go
Need for Speed
I will admit that there's a lot working against this movie. It seems like a copycat of the Fast and Furious franchise, and movies based on video games have never been good.
What's the best one so far? Resident Evil? Mortal Kombat? Silent Hill?
However, what Need for Speed does have going for it is Aaron Paul and Dominic Cooper. Paul was fantastic throughout Breaking Bad, while Cooper demonstrated his ability in The Devil's Double, in which his performance is the highlight of the entire movie.
While nobody will be banging down the doors of the Academy of Motion Picture Arts and Sciences to get Need for Speed an Oscar nod, it could provide the kind of mindless entertainment that the last two Fast and Furious movies have.
Captain America: The Winter Soldier
By now it's been established that the first in a series of comic book movies can always be a bit boring. The director has to delve into the origin story so much that it prevents the major action from happening for so long.
The second film is often where said director has a few more liberties and doesn't have to waste any time with the exposition.
The Dark Knight is better than Batman Begins, Spider-Man 2 is better than Spider-Man, X-Men 2 is better than X-Men. Need I go on?
The first Captain America movie was good, but it did feel a bit bogged down in explaining how Steve Rodgers came to be Captain America. Now that's all out of the way, and we can get to helicarriers falling out of the sky and possible dissension in S.H.I.E.L.D.
You had me at helicarriers falling out of the sky.
The Amazing Spider-Man 2
Speaking of Spider-Man, The Amazing Spider-Man was a good start for the reboot of the franchise. Andrew Garfield brought a smugness that was missing in Tobey Maguire's version of the superhero, and there was enough to differentiate it from the Sam Raimi films.
As good as the first one was, I have some doubts about the sequel.
Between Electro, The Rhino and the Osborn family, it seems like Marc Webb may not have heeded the lessons learned from Spider-Man 3 when it comes to throwing as many villains into one movie as possible. Also, going off the first theatrical trailer, some of the action scenes look like video games rather than a blockbuster movie.
With that said, there are a lot of things that could possibly be awesome.
Dane DeHaan should be a great Harry Osborn, and the duo of Jamie Foxx and Paul Giamatti bring a lot of acting credibility to their characters.
In addition, so much is being teased for the possible films down the line. We get what looks to be Norman Osborn walking past gear for Doctor Octopus and Vulture. The six doors opening also means the Sinister Six will be featuring at some point down the line.
At this point, I remain cautiously optimistic.
Did you really think you'd get through an article about Super Bowl movie trailers and not see Draft Day on the list?
This is an honest inclusion, though.
The two things that Kevin Costner does best are westerns and baseball movies. All sports movies are pretty much the same, so why can't he seamlessly transition into football?
The fact that the NFL has such a large fingerprint in this movie should also serve to make it much more accurate, without reaching the extent where it seems like one big infomercial for the league.
Complex's Jason Serafino summed up what should be the general attitude about this film:
Draft Day won't be grounded in realism or fact like Moneyball, but it looks like (director Ivan) Reitman has nailed the frantic nature of an NFL office as (Sonny) Weaver has [to] be both savvy and aggressive in order to make the moves necessary to get the Browns the no. 1 pick in the draft. Sports movies are always hit-or-miss, but like an undrafted rookie, this one has the potential to take us by surprise.
Also, I like to live in a parallel universe where Frank Langella is playing the same character here as he was in Eddie. Only he was so embarrassed by Whoopi Goldberg's success that he changed his name, sold the New York Knicks and then bought the Cleveland Browns.
In that same parallel universe, Goldberg, as the coach, signed Amar'e Stoudemire to a ridiculously long, expensive contract and spent a first-rounder to get Andrea Bargnani.
Oh wait. That actually happened.