Contrary to some reports, Eden Hazard has no intention of leaving Stamford Bridge in 2014, and the player's recent statement of loyalty to the Chelsea cause will only help the club further in recruiting other top names.
For four years, during each transfer market, there are rumours I will go here and there. Paris has money, Paris is a great club. But I am at Chelsea, there is no chance to see me leaving during that transfer market or during the next one, I think.
I don’t want to leave. To me, Chelsea is the best place to improve.
The Belgian playmaker moved to West London in 2012 for a fee of £32 million, since going on to become one of the club's most essential figures and a talent that Jose Mourinho will want to hang on to.
This season, Hazard has appeared in all of his side's 22 Premier League games, crafting a Premier League high of 52 scoring opportunities and scoring nine goals, according to Squawka.
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To see that such a sought-after player is so content with his life at the Bridge will only make Chelsea appear as all the more desirable a destination for Europe's other big targets.
Of course, the club's credentials should speak for themselves.
It was just this weekend that Mourinho's men earned a comfortable 3-1 win over Manchester United, boosting their claims to go on and win the Premier League title. What's more, the club are still involved in the FA Cup and Champions League tournaments.
However, it's always of great benefit when a star is willing to speak so candidly of their joy when playing for a team, a trait that can sometimes be rare among players whose skills are desired by the continental elite.
NBC Sports' Arlo White and The Mirror's John Cross both pointed out Hazard as a particularly impressive component in the victory over the Red Devils:
100 PL wins for Mourinho. Chelsea were superb after terrific United start. Hat-trick for the legend Eto'o. Hazard is a gem.— Arlo White (@arlowhite) January 19, 2014
Man United not been that bad. Lacking 2 strikers up front, awful moments at the back. Chelsea - particularly Hazard - too good. 2-0 h/t— John Cross (@johncrossmirror) January 19, 2014
Despite their success this term, Chelsea are of a calibre that's always searching for a way to improve, and this summer's transfer window will be Mourinho's first true period of redevelopment back in his Chelsea setting.
A priority for the Portuguese will be hanging on to the services of players such as Hazard, but adding stars of a similar standard is another task high up on the list.
One of those whom Mourinho is likely to be pursuing is Manchester United's Wayne Rooney, with The Guardian's Daniel Taylor writing that the wheels are already in motion to engineer a summer move for the striker.
In keeping with his club's recent decline, Rooney is supposedly hoping to see more ambition in United's attempts at a re-design, something that Chelsea can certainly boast with their combination of mass money investment and huge allure through their management.
And it's comments such as Hazard's which only put the Blues in an even fonder light, giving the impression that the grass may indeed be greener—or bluer in this case—on the other side.