From urinal cakes at Paul Brown Stadium to billboards dotting major routes in Cincinnati, Andrew Simon and his fellow soldiers in the Who Dey Revolution are in the midst of battle to bring the Bengals back to relevancy.
And now, nearly a year after the revolution was launched by Simon, the quest to get Bengals owner Mike Brown to hire a general manager is still in full effect.
Brown is one of only a handful of owners in the NFL to not employ a general manager.
And of those teams who are not using a general manager, Cincinnati is the only team to not record a Super Bowl victory.
Fed up with the status of the Bengals, Simon urged fellow revolutionaries to "wreck havoc" in 2008 and spread the message of change.
No matter if was billboards begging Brown to hire a general manager or urinal cakes touting the dismal 98-186-1 record Brown is believed responsible for, the message was clear.
“(The front office) is totally disconnected from reality,” Simon said Wednesday in an exclusive Bleacher Report interview, “It’s just absurd the way they operate.”
Simon of course is talking about the discontent with Brown and the Bengals record since 1991, the year Brown took over as the team owner. Since Brown took over for his late father, Paul Brown, the Bengals have slipped so far into mediocrity, they have been referred to as the Siberia of the NFL.
Gone are the days of the "sugar huddle" and the Ickey Shuffle. Those events are replaced by years of frustration and discontent ranging from off-the-field problems to questionable moves by the front office.
And in terms of wins and losses, the Bengals have been regarded as one of the worst professional sports teams in the country.
That is why Simon, a 27-year-old die hard fan, started the web site whodeyrevolution.com. Since the launch last summer, the revolution has had quite a cult following along with exposure in the mainstream media.
“We are doing this because we just want the Bengals to adopt a common-sense policy,” Simon said.
That lack of common sense might have been exasperated by Brown’s comments to the media last year. In the midst of a 0-8 start, Brown answered critics by quoting Cincinnati’s problems on defense.
According to Brown, the losses of linebackers Odell Thurman and David Pollack hurt the team’s strategy going into 2008.
Brown’s hypothesis would be okay, had it not been that Thurman hadn’t played a down in two years due to suspension for substance abuse problems and Pollack was nearly paralyzed in 2006. Both players weren’t even considered to be a factor going into the 2008 season.
“They (the Bengals front office) are not operating in reality,” Simon said with a laugh. “I am sure the excuse they will use for last year is how we were unlucky. It is amazing. I get so angry they think it was just bad luck. Winning teams don’t make excuses.”
The Bengals also lost their starting quarterback, Carson Palmer, for most of the season, but still suffered its 13th losing season since Mike Brown took over in 1991.
That is why, one year after the revolution began, Simon, a self-proclaimed die-hard fan is still trying to shift the paradigm of mediocrity in Cincinnati.
“We are all die-hard fans,” Simon said, “That is the only reason we are doing this.”