I have had this notion in the back of my head for a very long time and when I read that someone in a creative team meeting brought it up and it was quickly shot down by Vince.
I thought it was time to at least explore the option. It couldn't be any worse than the product they are putting out now.
First of all can it be done? Simple answer yes. When it is painfully obvious that his support among the live crowd is 60-40 at best, it shouldn't be that hard to push him over the edge.
What needs to happen is for him to have to make an alliance with somebody to get something, whether it be a title or time off with his new bride or maybe a plum movie part.
To get what ever he wants, he is sent on tasks that on TV don't make him look good. His alliance is revealed and he gets left twisting in the wind and has to go underground and maybe makes himself over a little different.
He comes back and has to start at the bottom and fight his way back up.
Now for the big one: should it be done? Well, if you follow Vince's logic, the answer is no, but let me point out the three letter in wrestling history that nearly toppled his empire: nWo.
Now let me be the first to say that I'm not one of Eric Bischoff's biggest fans. But there is very few people that can deny turning icon Hulk hogan heel was a risk that turned out to be a stroke of genius that threw the Monday Night Wars into high gear.
While I'm sure that the loss of Hogan merchandise in the short term was nothing to sneeze at, the jump in ratings points made up for that lost not to mention they did sell a few nWo Tshirts .
The point in all of this is that Cena is getting Stale , really stale . Combine this with the fact that some of their top guys are fighting injury and father time, a big play has to be made and made soon.
Its just a question of who has the Grapefruits to do it.