Toronto Raptors

Toronto Raptors Reportedly Considering New Black-and-Gold Color Scheme

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Dan FavaleFeatured ColumnistDecember 30, 2013

It's all about which colors of the rainbow suit the Toronto Raptors best.

When Masai Ujiri isn't dumping exorbitant contracts or demanding a king's ransom for Kyle Lowry, Toronto is busy attempting to rebrand the franchise. 

First, there was the Drake partnership. Now, according to the Toronto Star's Doug Smith, a color-scheme change may be in order:

You know how they are working on the 're-branding' of everything to do with the HOTH, right? Maybe new colours, maybe a new logo, maybe all kinds of things different for the 2015-16 season.

Well, how about this:

Black and gold.

Now, I’m not suggesting it’s a done deal and a lot of different people and companies are coming up with a lot of different looks and styles but I was told on the weekend that black and gold is definitely something being considered.

Black and gold?

Black and gold—which, according to the Toronto Sun, are the colors most often associated with Drake’s OVO Brand.

I'm having difficulty imagining Toronto's finest prancing around the hardwood dressed in black and gold. I keep picturing the Los Angeles Lakers Hollywood Nights jerseys (sans purple), which, while fashionable, aren't very Raptors-ish.

They're also a drastic shift from the "purple, red, white, black, camouflage, blue" and other various motifs we've been exposed to over the years. Does Toronto really want to take that extreme a leap only to endorse bland black-and-gold-tinged themes?

More over, does this really matter?

Toronto is clearly embracing change, something we can all respect. But how about tabling the color-scheme modifications until later, when the roster is fully overhauled and the organization has reached levels of respectability again?

The Raptors currently sit atop the Atlantic Division, positioning themselves to win their first division crown since 2006-07, when Chris Bosh still was planning to abandon Toronto in the next three years. 

Anyone who's watched the Atlantic's teams, or the Eastern Conference in general, knows there's nothing respectable about that. Not a single team in the Atlantic is above .500, and the Raptors aren't contenders. They're stuck in no-man's land, which, for the longest time, was comprised of only the Milwaukee Bucks.

"I’ve always defended the Atlantic," Raptors coach Dwane Casey said, mocking Toronto's division, per Bleacher Report's Howard Beck.

"We still have NBA players," he added, as if anyone doubted that were true.

Look, team colors are important. Other things are just more pressing, especially for the Raptors, who are still searching for an identity and direction—two things new colors won't provide.

Not even if they're stage-tested and Drake-approved.

 

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