Danica Patrick's New-Look 2014 GoDaddy Car Paint Scheme Unveiled

Donald WoodFeatured ColumnistDecember 16, 2013

AVONDALE, AZ - NOVEMBER 09:  Danica Patrick, driver of the #10 GoDaddy.com Chevrolet, prepares to drive during practice for the NASCAR Sprint Cup Series AdvoCare 500 at Phoenix International Raceway on November 9, 2013 in Avondale, Arizona.  (Photo by Jonathan Ferrey/Getty Images)
Jonathan Ferrey/Getty Images

NASCAR Sprint Cup Series driver Danica Patrick and the No. 10 GoDaddy race team have unveiled the new paint scheme for the 2014 season, according to the company’s official facebook page.

Patrick shared the new look on Twitter and expressed her approval:

The unforgettable bright green main color is still a big part of the updated design, but Patrick has traded in the yellow rookie decal on the back bumper of her car for the orange racing stripe that now adorns the hood and roof of her car.   

The design for the 2013 season was unique and eye-catching, but this year’s paint scheme mixes the bright personality of the driver and sponsor with the heritage of the NASCAR circuit. The wide orange stripe harkens back to the old days of dirt-track racing when that style was prevalent.   

Not only is Patrick getting the new green and orange scheme for the majority of the season, but she will also run a blue and white paint job with sponsor Aspen Dental during the Las Vegas and Atlanta races.

Photo via John Harrelson-Getty Images North America via FoxSports

While the focus on her car’s design and her off-track activities will always be a concern for the casual fans, Patrick must continue to focus on her racing career. As a top driver for Stewart-Haas Racing, expectations will continue to climb with each passing year.

Patrick is coming off her first full-time season, and there was some success and some failure along the way. She started the year with serious momentum, winning the pole at the Daytona 500. She led several laps in the event and finished eighth, making her the first woman to ever accomplish each feat.

For as great as the year began, Patrick couldn’t maintain that torrid pace and finished the season 27th in the overall standings. While her consistency improved over the course of 2013, her one top-10 finish failed to live up to expectations.

There is no denying Patrick’s marketability, but the paint scheme on her car won’t help her translate that off-track success into on-track results. The No. 10 car and its orange stripe need to find its way into winner’s lane in 2014 to be taken seriously.