Earlier this week, Stephanie McMahon was promoted to the position of Chief Brand Officer, expanding her responsibilities beyond the day-to-day creative process of the company. With this shift, there were many questions as to who will assume that role within the WWE front office.
Today, WWE answered that question by issuing the following statement per PWInsider:
Creative Writing now reports to Paul Levesque, EVP Talent and Live Events. In addition to Stephanie McMahon's expanded responsibilities as Chief Brand Officer, she will continue to maintain a presence on TV.
Yes, Triple H, the King of Kings, the Cerebral Assassin, the Game, the on-air COO and Authority will now call the shots of what takes place through the WWE Creative process.
This is a natural development for Triple H, who has assumed more and more responsibility in the WWE front office since stepping away from a full-time wrestling schedule. It was Triple H who spearheaded the hiring spree among American indie wrestlers including Antonio Cesaro, Dean Ambrose and Seth Rollins. Triple H has looked abroad and inked Mistico to play Sin Cara, who unfortunately has flopped and since been replaced.
He also has given strict instruction to WWE Creative through his previous post heading up talent relations and developmental that no wrestler should be called up to the main roster without a clear plan for debut and follow-up. This has made a massive change as we've seen with the success of The Shield, the Wyatt Family and Big E. Langston.
Lastly, Triple H is also the ardent supporter of a featured tag team division. Through years of hearing empty promises that the WWE would refocus on the tag division, we've seen a renaissance in the last year. Teams like the aforementioned Shield and Wyatts, along with the Real Americans, Cody and Goldust, Usos, Prime Time Players, Los Matadores and even 3MB is a great improvement over the ever-revolving door of patsy teams and super groups running around with the belts.
Triple H is a wrestling guy with an excellent wrestling mind. He came up the hard way, battling in the territories, working backstage politics and moving his way up the card. He's married into the family and this is a family business. While Vince McMahon is distracted by shiny things like TV movie specials, the film industry and Kmart clothing lines, Triple H is focused on wrestling because that's the business he loves.
For all of the IWC's gripes about Triple H, I truly believe that his decisions are what he believes is best for business. We may disagree with him at times, but he wants to produce a good wrestling show. Hopefully the product will improve with him overseeing the creative process. Of course, Vince still own the company and will direct the show as he sees fit, but with Triple H now in the creative driver's seat, I expect a continued improvement to the product.
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