This year's Rugby League World Cup, which was hosted by England, Wales, Ireland and France, was a roaring success. Australia came out as the winner once again.
According to the tournament's official website, more than two million people tuned in to watch England's final group stage encounter with Fiji, which shows just how far the sport has come in recent years in terms of mass appeal.
So impressive is the league's newfound reach that rugby union may look to learn a few lessons from its sporting cousin. Rugby union can use the competition in an effort to better itself in the meantime.