Schwan’s Home Service Inc. today announced a partnership with four-time NASCAR Cup series champion Jeff Gordon to raise money to support the fight against pediatric cancer.
One dollar from each sale of specially made ice cream tins featuring Gordon and his No. 24 Chevrolet will go to the Jeff Gordon Foundation, to assist in pediatric cancer research and support for the Jeff Gordon Children’s Hospital in Concord, N.C.
"I definitely have a sweet tooth, and I thoroughly enjoyed the 'research' I did tasting the different flavors," Gordon said. "While I enjoyed that experience, I really appreciate Schwan's joining my foundation in the fight against pediatric cancer."
Pediatric cancer is the cause of more childhood deaths than any other disease. The Jeff Gordon Foundation focuses its support on pediatric cancer research and the Jeff Gordon Children’s Hospital. Over the past 10 years, the foundation has funded more than $7 million worth of pediatric medical initiatives.
The collectible tins will be filled with one of Gordon’s favorite flavors, “Wide Open Mint Chip Swirl,” a combination of mint ice cream, chocolate fudge, and chocolate chips. One in every 1,000 tins has been autographed.
Additional information is available at www.schwans.com/jeffgordon.
Story Sources: Shwans Foods and the The Jeff Gordon Foundation.