NASCAR star Danica Patrick's Stewart-Haas Racing car will get a makeover this month as part of a bid to promote awareness of breast cancer.
Patrick, 31, has been competing in the NASCAR Sprint and Nationwide Cup Series in 2013, and for the four stops on the calendar in October, the livery of her GoDaddy-sponsored car will change from green to pink.
In a statement on her website, Patrick said:
GoDaddy has been such a strong partner in the fight against breast cancer … the fact GoDaddy wanted to 'go pink' for the whole month of October really says a lot about our commitment to this cause.
Patrick is not alone in the stunt, with the team's IndyCar driver James Hinchcliffe also set for a colour change this month.
"I’ve been told real men wear pink, so I am all for it," said Hinchcliffe on Patrick's website.
According to the official NASCAR website, donations will be made all through the month as part of the campaign:
Sponsor GoDaddy, along with the Public Interest Registry, also donated $50,000 to the National Breast Cancer Foundation. A portion of the proceeds from all merchandise sold at Patrick's trailer during October will also go toward the National Breast Cancer Foundation.
On the race track there was a high for Patrick early in the season when she became the first woman to scoop pole position ahead of the Daytona 500. She went on to finish eighth in the race—the highest finish by a female driver in the event.