OK, now I realize what I'm about to say may be pretty unpopular for many wrestling fans ears... but just hear me out. There IS such a thing as "overkill"! For example, even though I'm a John Cena "mark", I concede that WWE creative has shoved the leader of the "Chain-gang" down our throats. (Triple H step to the front of the line and collect your sash and crown for being "Mister Overkill" for the past decade.) Now WWE threatens to overkill the entire product by probably adding a Wednesday night edition of pro wrestling to the plate.
Think of it... right now you have Raw on Monday, ECW on Tuesday, the newly-created Superstars holding up Thursday night, and rounding out the week with Smackdown on Friday. That's a lot of wrestling to keep up with and a lot more chances to possibly miss something crucial in a storyline.
I know Vince is probably thinking to himself, "Hmm, how can I add more advertising revenue to this billion dollar monster? Oh yeah, I know... another show!" Well, to me, while that sounds good in theory, the practicality of having your product on every single night of the week doesn't work.
Storylines will either be weighed down by the fact that they are being discussed nightly on each WWE show and will no doubt suffer from over-exposure. They will also run the risk of becoming stagnant because the inevitable climax will have to come much, much sooner.
One way WWE could avoid this is by making their mid-week show into something like WWE Confidential was or another type of interview or clip show. That's still something true wrestling "marks" like myself can get into.
Plus, that further dilutes the importance of pay-per-views. Right now they are suffering because of the abundance of WWE programming. Most people think, "Why should I pay for a PPV when I've watched Raw, ECW, Superstars, and Smackdown for free as part of my basic cable?" Storylines almost won't need these monthly climaxes any more, or the climaxes won't be as good because of the over-exposure of storylines to daylight.
So Vince, if you're reading this, (and I know you are). Let's leave well enough alone. Don't add anymore food to an already overflowing plate! But if you do, you better make it good!