Arsenal are wisely being bold in their latest offer for Liverpool striker Luis Suarez, because even the steep price tag of £40 million is worth luring him from Anfield to help fortify the Gunners' attack.
Manager Arsene Wenger has tabbed Suarez as his No. 1 target on the summer transfer market, according to The Mirror's John Cross. The reported £40 million offer is far more than the other linked club, Real Madrid (£25 million), is willing to pay.
As outlined in The Independent by Jack De Menezes, Liverpool manager Brendan Rodgers stated that unless an offer comes anywhere near the value the Reds believe Suarez is worth, that he'll remain with the club.
This prospective offer by Wenger may be one that Liverpool can't turn down, though.
The perception of Arsenal is that the brass is often quiet in the transfer window period, opting to bargain for assets rather than truly give chase to stars. It's been a bit of a different story this summer, and with the need to add more firepower to the attack, Wenger has shown commitment to spur that cause.
Should Luis Suarez be the Gunners' primary transfer target?
French international Yaya Sanogo is a talented scorer himself, and he was signed on back in early July. However, Sanogo is only 20 years old and has some developing and adjusting to the English Premier League level of play still to do.
What's great about potentially bringing Suarez in is that it not only weakens an EPL rival, but it provides the Gunners with a standout player who has had success against this caliber of competition.
A big part of Arsenal's pitch to Suarez, per Cross, is the promise of playing Champions League football in the 2013-14 season, which has to be attractive to the 26-year-old.
Suarez can play essentially anywhere on the offensive side of the pitch, too, and can not only finish with his thunderous shot, but can also create scoring chances for his teammates.
Having a true catalyst to help Olivier Giroud, Lukas Podolski and Sanogo would be ideal for the Gunners in the impending season.
Giroud has even recently lobbied for Suarez's services, implying that he and the Uruguyan forward could be a formidable combination, and that he's not afraid of any competition brought on by Suarez's arrival (h/t The Sun).
Despite how valuable Suarez is to Liverpool, he stated his desire to leave publicly due to the media making his life difficult, according to De Menezes. That certainly doesn't hurt Arsenal's chances of landing him.
Although Suarez did say he didn't want to be in England anymore, he would have an opportunity to square off against his old club and prove his critics wrong in the same media market.
This upcoming EPL season is one of uncertainty for reigning trophy winners Manchester United, and it is a golden opportunity for the Gunners to make a significant push for their first league title in what would be a decade.
Enhancing the attack by adding Suarez would help ensure not only competition for the EPL title, but also make Arsenal more of a factor in the Champions League.