The sky was the limit for Dolph Ziggler after the unexpected but fantastic double-turn we saw at last month's Payback pay-per-view. H had lost the World Heavyweight Championship but gained the opportunity to become a top babyface in the company.
Unfortunately, it seems like the WWE has soured on that idea, because Dolph Ziggler is walking out of Money in the Bank without the World Heavyweight Championship.
The Showoff has gotten the best of Del Rio at every turn since getting his savage beating at Payback and dropping the title to him (except for one episode of SmackDown). That much momentum is a bad thing in the WWE, where the loser of a pay-per-view match is often booked to look like the favorite heading into the event.
This is exacerbated by the involvement of Alberto Del Rio, whom WWE officials seem to love. They've spent a long time desperately trying to get him over, so don't expect Ziggler to best him on TV for a month straight and then beat him on pay-per-view.
Not only that, but according to F4Wonline, via pwmania.com, rumors have circulated that officials are planning a Big E Langston vs. Ziggler match for next month's SummerSlam pay-per-view. Of course, just because it was reported online doesn't make it true, but recent events make this a very plausible scenario.
The reason why the double-turn was so exciting was because it's easy to buy Ziggler as an underdog. Unfortunately, WWE hasn't ended up going the underdog route since. As mentioned above, Ziggler's consistently made Del Rio look the fool.
While WWE hasn't sold him as an underdog, it has devoted plenty of screen time to the crumbling relationship of Dolph and AJ (and by extension, Big E), which makes the idea of Langston being Ziggler's next pay-per-view opponent much easier to buy.
Some may then propose that their match could be over the World Heavyweight Championship; it wouldn't be so crazy considering how little the WWE seems to value the big gold belt these days.
While it wouldn't be surprising to see Langston compete for the title so early in his career, it would be surprising to see Dolph go over Del Rio and not have a return match at SummerSlam since the Essence of Excellence appears to be such a big deal to WWE officials.
This whole feud is reminiscent of 2011's summer World Heavyweight Championship program that featured Christian and Randy Orton. Unfortunately, both rivalries end with the machine's champion trumping the talented underdog.