It is not exactly a new phrase in Northern California: The San Jose Sharks were not happy with their finish to the season.
Year after year, this team is among the best in the NHL. Just not good enough.
Not only are they not a Stanley Cup champion, they are not a Western Conference champion. Now even the Pacific Division banners are two years old.
That has to change. Several core players are entering the last years of their contracts and even the downside of their careers. Decisions have to be made about whether to give it one more go (after which they would just be hanging onto a dying dream) or begin the "retooling" as GM Doug Wilson says.
Knowing Wilson and following his pattern, this gives us an opportunity to predict what the Sharks will do. It may even give insight into the things that will succeed or fail.