In a rivalry like the one between USC and UCLA, one side can never be allowed to trump the other.
Last summer was the battle of the billboards between the two Los Angeles rivals and this offseason, the fight is about titles—no, not national or Pac-12 Conference titles.
The video features a minute and a half of Trojan receiver highlights set to your typical epic highlight music.
Southern Cal has plenty of grounds to lay claim to the "WR U" title, as the Trojans have a long history of talented receivers—most recently the 2012 Biletnikoff Award winner Marqise Lee, who tallied 14 touchdowns and 1,721 yards off a NCAA-leading 118 receptions.
Complementing Lee was junior Robert Woods, who notched 846 yards and 11 touchdowns in 2012.
As talented as USC's current receivers are, the history of the program is even more impressive.
The Trojans boast Lynn Swann, Curtis Conway, Johnnie Morton, Keyshawn Johnson and Steve Smith—just to name a few.
Currently head coach Lane Kiffin and his staff are eyeing the next group of athletes in that long line of talented receivers.
Though the Trojans don't have any receiver commitments yet for 2014, they are targeting a number of talented prospects at the position, including a trio of 4-stars: Speedy Noil, Erik Brown and Jalen Brown.
But is USC the "Wide Receiver U?"
In recent years, the Miami Hurricanes could certainly assume that title.
Michael Irvin, Santana Moss, Reggie Wayne, Andre Johnson and Devin Hester all caught passes at The U and went on to play in the Pro Bowl in the NFL.
USC's biggest competition for the title might be Michigan.
The Wolverines have an impressive list of receiver alumni that includes Braylon Edwards, Mario Manningham, Amani Toomer, Steve Breaston and others.
So what do you think? Is USC truly "Wide Receiver U?"
Or is it Miami, Michigan or another program?