Being on the current WWE creative team is no picnic, that's for sure.
Long hours, a hectic travel schedule and an erratic, extremely difficult to please boss...no wonder the company seems to go through writers at such an alarming rate.
As PWTorch reported, head WWE writer Adam Redman was fired after just six weeks on the job last month. To make matters worse, Redman had replaced Hollywood scribe Eric Pankowski, who was fired after spending slightly over a year on the writing team.
It appears that Raw's recent low ratings have only served to cause even more stress to the writers, as Dave Meltzer notes in this week's (subscribers-only) Wrestling Observer Newsletter. While many in WWE are—understandably—quick to blame stiff NBA competition, it seems Vince McMahon is having none of it.
There was set to be more fear in creative after the Raw rating came in so low. Virtually everyone fears their position isn’t safe and the complaint is that Vince blamed the product more than the outside circumstances on the rating. He did understand that the Miami Heat was the biggest drawing team in the NBA because of LeBron James (said to be the only player on the team and one of the few in the league that he knows). But he said that Indiana isn’t a major market and the Pacers aren’t a popular team so why would that game be THAT huge a deal.
While it is unfair to totally discount the impact the NBA competition has on the ratings, Vince may have a point when he attributes some of the responsibility to the Raw product. Hey, if your TV show is compelling and entertaining enough, fans will stick around no matter what the competition is.
So, can anything turn things around? Well, at the moment, things look bleak.
John Cena is on top and—as big a name as he is—it's doubtful the company can branch out and gain new fans while things continue to revolve around him. His juvenile jokes and clothes may endear him greatly to kids, but they may also be turning off people.
The company made the effort with CM Punk in 2011 and 2012, but he never took off as a draw (it's possible his persona is simply too "insider" for casual fans). Ryback's once-promising act has arguably been ruined beyond repair by terrible and counterproductive booking. Randy Orton is an afterthought. Sheamus, too. The list goes on.
Oh, and if that wasn't enough, McMahon has seemingly decided that the answer to Raw's ratings woes it to put his family all over the show.
Seriously, does anyone care if the dysfunctional McMahon clan "hugs it out," as they did at the end of Monday's episode?
Such segments are a bad idea, but it's not like any of the writers are going to point this out to their famously temperamental boss, are they?
Yup, WWE's flagship show has a lot of problems right now.