Toronto Raptors new General Manager Masai Ujiri met with the media for the first time today, going on in length about a possible rebranding of the team, which could include a name change.
"Raptors" has been the team name since its inception back in 1995, but the relative lack of success over the years has taken its toll on the nickname:
We’re definitely going to take a look at it. It doesn’t mean we’re committed to it. It means it’s a good conversation. I saw those generic uniforms today in the paper. … That won’t be the uniform, by the way. I can assure you of that. I think we need to have this conversation.
It seems as if a new name would definitely be the biggest step in an attempt to "rebrand" the team, although it might be too major.
While there doesn't seem to be any adamant support of the Raptors nickname, few people are banging on doors to get it removed.
However, there are a few potential nicknames that not only fit better, but they're also animals that are no longer extinct, which might be bringing a bit of bad luck.
Plus, after the departure of Chris Bosh, the team's unofficial mascot, it might be time to move on down the road.