Dean Ambrose is a relative newcomer to singles competition in WWE, but seeing as how he is the current United States champion, it is no longer an option for him to only wrestle in tag team matches.
His current feud with Kofi Kingston, whom he defeated for the championship, seems to be ending rather quickly. WWE could have dragged this out for another pay-per-view or two, but it feels to me as though they are rushing to get it over with.
If that is the case, what is coming up that is so important that the Ambrose vs. Kingston feud needs to end so quickly?
While the next pay-per-view on the schedule is Payback, following it is Money in the Bank. One could assume that Ambrose will either be in the ladder match itself or he will defend his United States Championship against someone in a match that would be considered a bit of a bathroom break.
There's no competition between his title defense and the four marquee matches of the night: the WWE Championship, the World Heavyweight Championship, and the two Money in the Bank ladder matches themselves.
This leaves Ambrose in a tight spot that depends entirely on his position in the Money in the Bank card.
If Ambrose is to be inserted into the ladder match, is it worth it to start a brand new feud for the United States title just to have a match at Payback and on the episodes of Raw leading up to Money in the Bank?
Such a throwaway feud would have to consist of Ambrose being fed someone on the lower midcard level such as R-Truth or Justin Gabriel to help boost his credibility as a champion.
On the other hand, if Ambrose is not going to be one of the competitors in the Money in the Bank ladder matches, he needs to be set up for a feud with someone that can withstand both of the upcoming pay-per-view events.
The Miz is currently busy dealing with Fandango and Wade Barrett. Chris Jericho is going to be having a match with a returning CM Punk. Sheamus and Randy Orton are interacting with everyone under the sun other than Ambrose.
Who is left on the roster that can fill this spot?
One potential option could be a returning Christian, but that doesn't seem to be a likely option as the event draws nearer.
Beyond the jobbers and the wrestlers that are busy in other feuds or too far above challenging for the United States title in WWE's mentality, there aren't many other choices that don't involve a heel turning babyface.
If a heel does in fact turn face, a prime candidate could be Cody Rhodes, who has been floundering with virtually nothing to do ever since starting his tag team with Damien Sandow.
The only other heel aside from Rhodes that is waiting for something to do and has nothing to lose by turning face would be Antonio Cesaro, but that is an odd move that I don't expect WWE to make.
The way things are looking at the moment, either Ambrose could be forced into meaningless feuds with midcarders that aren't the slightest bit of a challenge for his title—which could devalue his standing on the roster—or the United States Championship itself could be put on the backburner while WWE puts Ambrose in the Money in the Bank match.
It is a tough situation that could have a lot of potential answers, though none of them are currently smacking us in the face.
Who do you want to see Dean Ambrose feud with after his program with Kofi Kingston is officially over?
Leave your suggestions below in the comments.