The Dallas Stars were set to release the designs for a new logo and corresponding jerseys on June 4, but it appears a leaked photo of the new logo(s) has leaked on the team's iPhone app, giving fans an early glimpse of what their team is going to look like on the ice next season.
If you don't want to see the new logo before the official release, now would be a good time to divert your eyes.
Jason Brough of Pro Hockey Talk was amongst the reporters who got his hands on the new logo designs, as did Dale Lamontagne, who posted this picture of the new logo on Twitter once it was confirmed that there had been a leak:
Here's the leaked new logo for the Dallas Stars: twitter.com/Dale_Lamontagn…— Dale Lamontagne (@Dale_Lamontagne) May 24, 2013
For the Boys also had a look at both designs that were seen on the app, taking a chance to poke fun at the notion that it looks a bit like a national coffee chain that patrons might be familiar with (via Twitter):
As mentioned, the Stars were set to release designs for the logo and uniforms on June 4, as the franchise officially announced earlier in the week that the unveiling became official:
Mark your calendars!The Dallas Stars will unveil their new logo and uniform on June 4th.READ: bit.ly/13FKhoD— Dallas Stars (@DallasStars) May 21, 2013
Chris Botta of the New York Times also reported on Twitter that the team claimed the design would be simple in nature. After seeing some of the leaked photos, it's up for you to debate whether the new logo follows suit to that claim or isn't appropriate for the team at all.
Dallas Stars will unveil a new logo/uniform tomorrow. Club says it will be "classic, simple and true-to-hockey." #guessafishermanisout— Chris Botta (@ChrisBottaNHL) May 21, 2013
According to a report from Mike Heika of the Dallas Morning News, the Stars will neither confirm nor deny that the logo is in fact the one chosen for the franchise and will be released on the pre-set June 4 date. The Stars are apparently committed to honoring the terms of that release.
Heika does speculate that the logo is likely accurate, as it moves away from the green and gold color scheme that many expected the design to lose and encompasses more of a green, silver and black feel throughout.
The Stars completed another disappointing season during the 2012-13 campaign, missing the playoffs for a fifth-straight time and finishing fifth in the Pacific Division for the third time in four seasons. Change has been a constant for the team since the offseason began, including the hiring of new general manager Jim Nill and the subsequent firing of two-year head coach Glen Gulutzan.
What grade would you give the new logo?
Looking to shake things up throughout the organization, the Stars have moved away from the designs that captured the history of the team from its beginnings as the Minnesota North Stars and are apparently using this modern approach to hockey in Big D.
It won't fix the result on the ice, but the new logo is the first step toward completely changing the culture of the franchise moving forward.