Jack Swagger said the two words that no wrestler ever wants to say during his match with Alberto Del Rio at Extreme Rules: "I Quit."
After losing another pay-per-view match to Alberto Del Rio at Extreme Rules, one has to wonder where Swagger goes from here.
He isn't the No. 1 Contender, so how does he justify a claim to another title shot? More importantly, does WWE even plan to push him at this point?
Swagger returned to WWE with a new attitude and Zeb Colter as his mouthpiece, and it seemed like the Real American was headed back to the top.
He won his match at Elimination Chamber to earn a title shot at WrestleMania 29, but he fell short against Alberto Del Rio at the big event.
The loss did not get Swagger down. He regrouped and earned another title shot at Extreme Rules in a triple threat match against Del Rio and world champion Dolph Ziggler.
However, it was an unfortunate accident by Swagger that caused Ziggler to suffer a concussion and pull out of the match at Extreme Rules.
What was a title match became a No. 1 contenders match, one which he lost to the same man who defeated him at WrestleMania.
Despite having a legend as his manager and one of the best pedigrees in WWE, Swagger has not been able to get back to the level he was at when he first won the world title.
Swagger never really dominated as champion, even when he was winning, but he could be a dominant champion if booked properly.
The problem is that Swagger seems to get in his own way. The DUI he received shortly after returning did not help things, and putting the world champion on the shelf certainly didn't make things better either.
So what does the WWE do with him now? Do they keep him in the title scene only to hold the title at arm's reach, or do they drop him back to the midcard scene?
Or, will he end up being world champion again? It is certainly a possibility, but with the way things are going, it seems less and less likely as time goes on.
Having Colter as the voice and Swagger as the muscle has worked well for the character, but it just doesn't have the feel of a main-event character.
Perhaps what Swagger needs to do is expand his group. Colter could be a valuable asset to more than just Swagger, and there are plenty of midcard Superstars who could serve as Swagger's minions.
Leading a stable is usually a great way to get over, and Swagger could bring in a couple more people and they could all work together to help one another.
Zack Ryder's possible heel turn has been a subject of some discussion recently. Maybe he could join Swagger and Colter, claiming he is fed up with playing to the fans and wants to be free.
There are a lot of ways the WWE could go with Swagger at this point, but continuing to fall short is probably not where Swagger wants to be.
What Swagger needs right now is a really good non-title feud with someone who can put Swagger over and make it seem important.
Chris Jericho is usually the go-to guy for stuff like that, and the two of them could probably put on a wrestling clinic that would bring Swagger's respect-level up a bit.
Randy Orton has helped guys like Wade Barrett in the past, but Swagger and Orton have had plenty of matches in the past and it might feel unoriginal.
Sheamus and Swagger have had some encounters in the past, but Sheamus is WWE's pet project and having him put over Swagger is unlikely.
There is still one more option. WWE could always decide to have Swagger turn on Colter and become a babyface. It is very unlikely right now, but it is always an option.
There was a time, before Swagger took his break, that it seemed like he could return as a babyface, but it didn't happen. He is untested as a good guy, and right now might be the WWE's best chance to see if it works.
Right now, the future is very uncertain for Jack Swagger. Hopefully, the coming days reveal what the WWE has in store for Jack Swagger, and hopefully it is something worthy of Swagger's time.
What do you think the future holds for Jack Swagger? Is he destined to be a midcard wrestler or will he eventually get back to the top of WWE?
Follow me on Twitter @BR_Doctor
Like the new article format? Send us feedback!