With Dolph Ziggler suffering a concussion a week prior to the scheduled Extreme Rules card, WWE had to change the World Heavyweight Championship conversation on such short notice.
It had to find a way to keep the fans interested in the makeshift match while still keeping the focus on the injured Ziggler. The impromptu I Quit match between both No. 1 contenders managed to do both.
The match was rather short in comparison to other I Quit matches, with most of the action taking place in the ring. But while the actual competitors duked it out with an array of submissions while senior referee Mike Chioda repeatedly asked the superstars if they give up, the respective managers decided to take it upon themselves to contribute.
During the latter part of the bout, Ricardo Rodriguez toyed with the idea of throwing in the white towel he brought with his standard bucket to end the match, but Del Rio refused. That is when Zeb Colter decided to take said towel and toss it in the ring anyway while the referee had his back turned. Chioda instantly saw the towel and called the match in favor of Swagger.
But wait! WWE tossed the fans a curveball: instant replay. Another referee came from the back to explain to Chioda about the travesty and proceeded to look at their instant replay equipment, a small television conveniently placed by the ring bell.
The match continued, with Del Rio picking up the win against Swagger this time. Think of it as Referee Ex Machina.
Expect these two to continue bickering over the controversial decision.