The Toledo Mud Hens will be wearing "Chewbacca" jerseys as part of their Star Wars weekend.
McAuley (@grantmcauley) April 29, 2013
Is this idea legendary or horrible? Isn't it obvious? Legendary.
I know that some people are going to say that this is horrible. Fans might argue that it mocks the sanctity and grandeur of baseball.
Nope. Still legendary. It's Star Wars! The greatest movie franchise of all time. The franchise that can magically repackage the same set of films every decade and rope in a new generation of merchandise-buying fans.
Besides, this is minor league baseball. As noted by CBS Sports, there have been some good promotions over the years.
First and foremost, I want one of these jerseys. This guy read my mind:
Horning (@JoeHorning_) April 29, 2013
Indeed. Must have. Please, someone send me one of these jerseys. I will wear it proudly.
Truthfully, I have never been a huge jersey guy. I like them in theory, but I have always been hesitant to buy one because the nice jerseys are expensive and I would want to get the jersey of a player that is not going to switch teams.
Chewbacca, on the other hand, is not going to sign a free agent contract somewhere else. He will be a Toledo Mud Hen forever with the silk-screened bandolier across his chest. I would shell out some coin for this particular jersey.
The jersey itself is classic, though if we are going to be more authentic, it should really be a furry jersey. Like the mascot.
Also, there has to be a way to incorporate a crossbow into the game.
How much would you pay for a Chewbacca jersey?
Now obviously we can't get too carried away with this. Some of the baseball/Star Wars crossovers can seem a little forced (No pun intended).
Some of the obvious tie-ins may not work. "The Force is with the Toledo Mud Hens?" Doesn't exactly roll off the tongue.
Still, when the manager of the Mud Hens comes out to remove his still-confident starting pitcher, I want them to hand the pitcher a microphone so that he can say "I find your lack of faith disturbing." Now that would be a Star Wars weekend.
Lest we forget, there are endless possibilities for inserting Star Wars quotes at opportune times. For example, if a player does something during the game that solicits some good-natured kidding from his teammates, that player must respond with "Laugh it up, fuzzball."
Can we not have this type of awesomeness at the Major League level? Certainly there is a certain decorum attached to the highest level of the baseball kingdom, but how about we inject a few more minor league-style promotions into the big clubs?
What about the All-Star Game? How about we turn it into the All-Star Wars Game? Seriously, there could be a whole host of Star Wars-themed uniforms on both sides of the diamond. C3PO. R2D2. Darth Vader. Boba Fett. The possibilities are endless.
The All-Star Game could certainly use a bit more intrigue.
In the short-term, this is a fantastic promotion and I hope there are more in the future. If the Mud Hens decided to sell these jerseys, I have a feeling that they would fly off the shelves at lightspeed.
I will wait anxiously for my jersey to arrive in the mail.