Yet, there he was the next night in the final segment of the April 8 edition of Raw, waylaying the surprised Cena and ultimately turning heel.
And so it was—Ryback was suddenly embroiled in a televised feud with Cena, which will culminate in a bout at Extreme Rules.
These days, however, the road to any main event pay-per-view match is arguably more important than the result itself.
Storylines—and their progression—aren't just restricted to what we see on TV anymore. The harnessing of social media plays just as big a part, especially in WWE and its vaunted universe.
For instance, who would guess that the seemingly primitive and gruff Ryback, who has only two goals—to eat gluttonously and dispatch opponents—would take to Twitter to make a point?
However, not only does Ryback tweet, but he recently ran into a problem that besets most tweeters at one time or another. He made a tweet that boomeranged right back at him, to the point where he felt compelled to reset his entire account.
Here are the details, courtesy of the members-only section of the Wrestling Observer Newsletter (WrestlingObserver.com):
Ryback got into Twitter trouble this past week. He was trying to build up his program with Cena and did a bunch of posts regarding him. One read, “Watching the pain on Cena’s face was worth standing back for. Funny the two things he says I lack, his ex-wife seems to love.” Soon after, he deleted all his posts regarding Cena. There was talk the former Mrs. Cena was not happy at all about that one.
One would think Ryback, who is employed by a company priding itself on PG programming, would realize such a tweet would be far from appropriate.
It's laudable that he took it upon himself to further the feud on Twitter, but as one might say, the execution could've been much better. Not to mention, the tweet wasn't even consistent with Ryback's character or onscreen motivations. Suffice it to say, it came across as too personal, belying the fictionalized mechanism of WWE.
Perhaps down the line, WWE will flesh out Ryback's persona, adding a wise-cracking dimension to his palette of colors.
In the meantime, the man behind Ryback, Ryan Reeves, will have to be more careful about avoiding online indiscretions.
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