What the WWE Could Do to Upgrade the Quality of Their Product

Joseph SheltonContributor IIIApril 18, 2013

Once upon a time, competition in the WWE was simple. There was no separation between the rosters. There was only one world title, one secondary title, one tag team title and one women's title.

Life as we knew it was good. Life as we knew it was "The Attitude Era."

All of that changed with the brand extension in March of 2002, in part due to the excess talent from WCW and ECW. I understand this move, and I also understand why they decided to introduce the World Heavyweight Championship as well as add another secondary title. They had to put over the talent. A smart business move if there was one.

But as the years went on, things started to go down hill. Whereas once upon a time we had spectacular United States Champions in Eddie Guerrero and John Cena, names like Santino Marella and permanent mid-carder Kofi Kingston have become the norm. Exciting Intercontinental Championship matches at WrestleMania between Chris Jericho and William Regal turned into a rather forgettable WrestleMania 29 pre-show for the IC Championship between The Miz and Wade Barrett.

Things look like they could possibly be turning around with Dolph Ziggler's recent WHC win on Raw, but if WWE drops the ball like they are wont to do, I see dark days on the horizon for the Big Gold Belt.

This can be fixed though. All they have to do is blend the two rosters together and eliminate a couple of belts.

For the past few years, the company has somewhat teased this, holding multiple inter-promotional title matches on their two major shows. Yet, to increase competition quality, they need to make the victories mean more by giving the wrestlers more to fight for. 

I'm a bit of a purist, so I say remove the WHC. Keep the WWE title, and keep the Intercontinental title as well because it was a WWE staple before the US title showed up. Granted, I think the US title looks pretty cool, but it seems these days that the company doesn't really care for it anyway. They prove this by repeatedly putting it on perennial mid-carders.

They're already on the ball with a singular tag team title and a singular women's title. It's up to them to increase the quality in both divisions, though, because they are both sub-par. But with their primary focus in the Men's Singles divisions, they stand to benefit greatly from trimming down their excess baggage. 

Questions? Comments? What do you think?