Looking at the picture I chose, you might be expecting to read an article bashing Vince McMahon as the devil and the reason that pro wrestling isn't living up to the standards of the past.
I'm sorry to disappoint Vinnie Mac haters, but I'm not going to do that. I will admit, McMahon does share in the blame, but he isn't the main reason for a crappy product.
I'm also not going to blame those aging veterans still holding onto their "spot". Whether you agree with it or not, names like Sting, Mick Foley, and The Undertaker draw in casual and fringe fans. That allows higher advertising fees, which brings in more money to improve the product and hopefully create more competition in the business.
No, the real root of evil in pro wrestling lies with the creative team. These are the people that come up with most of the story lines and give direction to the talent of how everything should play out.
While there are some current and former wrestlers in the meetings, the majority of the creative staff is made up of television and movie writers who have little to no knowledge of wrestling history or the product in general.
While McMahon should be held accountable for hiring most, if not all of the creative team, he can only do so much. He feels that people that have experience in television are the best fit for his product.
The creative team should be made up of people who know the product. Moreover, it should be made up of people that lived the product, meaning former wrestlers, managers, or referees should be the ones in charge.
While the WWE does have current and former talent on the writing staff, they are not the ones in charge. Triple H, Michael Hayes, and Arn Anderson can only give so much insight before a writer takes over to put the "creative" spin on the idea or angle.
Hiring former talent would also serve as a way to keep the past alive.
It's great that Ricky Steamboat is working a program with Chris Jericho. He deserves to be recognized by this generation of fans and maybe they will watch some of his old matches and see what a great "worker" is all about.
Talent knows what does and doesn't work with an audience. As much as anyone can watch television or movies and have an idea about creating drama, nothing can replace the experience of actually being involved in the drama.
There are dozens of former workers that would be great on the creative team. Many of them already are in place on the staff. Hayes, Anderson, and Dusty Rhodes all have great minds for the business.
If Jake Roberts could ever get his personal demons under control, he would be the best candidate for the job. No one in the history of the business has used psychology as a tool better than Roberts.
You don't always need to be the biggest guy or the best worker in order to get over with the fans, just like you don't always need to have a career in television or the movies in order to make great pro wrestling.