Between realignment, television deals and the playoff push, the world of big-time college football is certainly in the money business. I see it. You see it. We all see it. Nothing wrong with acknowledging a very clear fact. I don't think that's necessarily bad; others certainly do, though.
However, when a coach who just re-upped his contract for five seasons at an average of a cool $2.95 million a year decides to point fingers, it seems a bit disingenuous.
Yet, that's what Kansas State's Bill Snyder did this week, as reported by CBS Sports' Dennis Dodd.
In his comments, Snyder talks about schools being universities first, not football factories making dollars. He also references how overpaid he is for coaching football.
It all sells very well and good. He's rattling his sabre and saying all of things that you generally hear from chancellors or folks associated with the Knight Commission. For folks who beat that drum, hearing a coach echo their sentiments can certainly be an empowering thing, especially because in the grand scheme of things, he's not wrong.
But let's not pretend that Bill Snyder, a guy considered to be one of college football's proverbial "good guys," is absolved from his role in the sport building to the Snyder-described "bad place" it is in now. Wins and money. That's what Bill Snyder was tasked with delivering, and that's what he's done for the Wildcats, on two separate occasions.
Along the way, he's helped out some struggling kids, given people a second chance and had a stadium named in his honor.
That's not a bad thing—the guy has done his job. Same as every other coach has tried to do in college football. Some guys succeed and get stadiums named after them or statues built in their honor. Other guys fail and get fired.
Either way, coaches are a part of the establishment. Tough to shout down something you've helped build. Especially when, as the face of the university, you're one of the few with the ability to lead your followers away from that "bad place."
He's not giving the money back. He's not pumping out Academic All-Americans. He's not turning down junior-college kids who can contribute in favor of Johnny High School who isn't as good but has great grades.
And none of that is a bad thing. Get the money for a job well done. Get your players ready to play football. Get wins on top of wins. That's what your gig is, Bill Snyder, and you've done a damn fine job of it.
Just know that when you sit near the top of an establishment as one who profits from this "bad place" in which college football resides, calling that establishment out is a bit crass.