Is Sports Entertainment on Life Support? (Part Three: The Next Superstar)

Sulayman H.Senior Writer IApril 22, 2009

The next big superstar: Man or myth?

Hulk Hogan, Shawn Michaels, The Rock, Stone Cold Steve Austin.

The few names that come to mind when I think of superstars.

The icons that transcended the storybook world of pro-wrestling and made it a part of reality.

The larger than life and sometimes over-the-top characters that painted such vivid paintings that have since been ingrained into our minds.

The big draws who gave all they could without regard to personal injury or insult.

What seems to be lacking today, you ask?

Exactly the aforementioned.

A big superstar, who can draw fans to watch him.

I'm not taking into account the already established superstars of yesteryear who seem to be doing the company's bidding at this point of their careers since they have already had their fair share of success and are content with putting over new talent.

Can we make a case for John Cena and Edge?

Touting them as the future of the company is fine, but going as far as tagging them with labels such as "the next big thing" or "the icon of tomorrow" would certainly be a stretch.

That's what seems to be missing from the mix of growing talent, veterans and divas.

A bankable, reliable superstar of true main-event caliber.

You could make a case for Edge, and if you told me that a year or two ago, I would've nodded my head, signifying my new found appreciation for your genius.

Having your wife pulling the strings might be entertaining at first, but after two whole years of all that back-and-forth bickering and approximately 730 days later, it gets BORING.

Wait, you can't see me. I'm the next big thing in the WWE.

Surely, you'd think I would agree that John Cena is certainly the future.

Wrong! You should never assume anything.

For that matter, let's open our dictionaries and look for the word "future" and read the text under it loud so that the entire class is full of babbling children.

Taken from Wikipedia—The future is a time period commonly understood to contain all events that have yet to occur.

All events that have yet to occur. Cena is the past.

End of discussion.

You still want an explanation?

If you told me that John Cena is the future, I would ask you to take a look at a previous article of mine and then you can draw your own conclusions.

The next big superstar needs to be a breath of fresh air in an otherwise stuffed room full of corporate yes-men.

That man who will carry the future of an entire company on his shoulders will need to revolutionize an entire industry in order to be recognised as the real deal and not some failed attempt at recreating a national children's hero.

But how can we revolutionize something that already has been in the past?

For starters, let's get the WWE out of the gutters.

We took a chartered plane straight from the promised land and crash landed into the waters of uncertainty.

Now it's time for us to swim back to the shores and hopefully find our way back there.

Who will be the next superstar?

Will one be enough to take sports entertainment out of its deplorable state?

That's all for this time, I'll check in later to give you the latest test results and the final analysis.