WWE WrestleMania 29: Ranking the 12 Best-Hyped Matches in WrestleMania History

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WWE WrestleMania 29: Ranking the 12 Best-Hyped Matches in WrestleMania History
image: wwe.com

Believe the hype?

Multi-national apparel company Nike produces T-shirts telling us to indulge in it, whilst hip hop group Public Enemy warned us of the pitfalls of believing hype on their 1988 release It Takes a Nation of Millions to Hold Us Back.

The idea of ‘hype’ is somewhat dangerous, and can often act as a vicious double-edged sword.

Done correctly, the hype surrounding a product can greatly elevate even the most average of commodities. Done to an inferior standard, as it so often is, hype can also create a deafening aura of disappointment...so much so that influential Italian filmmaker Federico Fellini once claimed that hype is “the awkward and desperate attempt to convince journalists that what you’ve made is worth the misery of having to review it.”

In terms of professional wrestling, we are officially in the midst of hype season, known globally as the Road to WrestleMania.

Every year, the successful build-up to WrestleMania is a highlight of the pro-wrestling calendar and proves that, whilst often criticised, Vince McMahon’s WWE is still a marketing powerhouse when it comes to promoting must-see matches.

Last year’s WrestleMania XXVIII in Miami reportedly smashed pay-per-view records with a 1.3 million buy-rate (via Hollywood Life), largely due to the hype surrounding the much anticipated showdown between poster boy John Cena and returning Hollywood superstar The Rock.

With WrestleMania 29 and the titanic re-match between Cena and The Rock now just hours away, this article takes the opportunity to look back at the 12 best-hyped matches in the history of Vince McMahon’s beloved brainchild, WrestleMania.

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