Ryback has had a strong year and has gotten a nice push since debuting (as Ryback) a year ago.
He started off destroying jobbers week after week, but eventually started climbing the ladder to the top of the company. Ryback eventually found himself competing in several matches against CM Punk for the WWE Championship.
Despite getting the opportunity to challenge for the WWE Championship, Ryback would consistently lose because of some outside interference from Brad Maddox and the Shield.
This then led to an ongoing feud with the Shield and a six-man tag team match at the Elimination Chamber event. Ryback teamed with John Cena and Sheamus to take on the Shield, but was pinned by Seth Rollins.
Ryback will take on Mark Henry at WrestleMania 29. A clean loss in this match will hurt Ryback's status as a top face and a dominant superstar. Whereas a win could immediately put him back in contention for the WWE or World Heavyweight Championship.
So in other words, Ryback could lose a chance at being back in a top WWE title match for a significant amount of time.